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Social Media as a Strategic Tool to raise Customer Brand Awareness

This book deals with social networks as strategic marketing tool to contribute to a further understanding for organizations to raise;

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Brand Management with Social Media

, because the social media has enabled the customers to engage with the brand products / services. The social media platforms such as social;

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Cross-Cultural Social Media Marketing

in their overall marketing strategy. Social media marketing complements a brand or company's current marketing strategy as it aids in amplifying a;

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Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions

This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes;

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Social Media Success for Every Brand: The Five Storybrand Pillars That Turn Posts Into Profits

: Story How Audience Reach Excellence Social Media Success for Every Brand does not require you to be familiar with?Building a StoryBrand;

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Social Media Branding For Small Businesses

marketer or company. Rather, it is outsourced to the customer and other stakeholders in the social media community. Secondly, it provides a;

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Insights, Innovation, and Analytics for Optimal Customer Engagement

Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a;

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Insights, Innovation, and Analytics for Optimal Customer Engagement

Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a;

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Satellite Marketing

Satellite marketing uses multiple social media sites as a series of marketing sub-stations or satellites. Each satellite is a stand-alone;

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Impact of Advertising as a Strategic Tool for Growth of Brand Equity

The purpose of this study was to assess the impact of advertising as a strategic tool for growth of TTCL brand equity with reference to;

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Fostering Brand Community Through Social Media

This book focuses on building and maintaining brand community in the emerging, dynamic space of social media. A theoretical model;

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Satellite Marketing

Satellite marketing uses multiple social media sites as a series of marketing sub-stations or satellites. Each satellite is a stand-alone;

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SOCIAL MEDIA SECRETS FOR CAR SALES

nearly effortlessly talking directly to both your customers and your potential customers. In this regard social media is unmatched as a free;

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Social Media Secrets For Sales

. In retail sales of products and services social media can be used as a platform for nearly effortlessly talking directly to both your customers and;

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Successful Branding

strong customer loyalty can be created, in turn allowing to profit from all the benefits a strong brand embodies. [...];

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Gamification for Tourism

also serves as a helpful tool for tourism industry practitioners looking to increase customer engagement, enhance loyalty and raise brand;

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Gamification for Tourism

also serves as a helpful tool for tourism industry practitioners looking to increase customer engagement, enhance loyalty and raise brand;

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Social Crm in the Airline Industry

Social media has found its way into most businesses as a tool to push sales. However, its potential to create long-term customer loyalty;

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Building Customer-brand Relationships

wants to communicate to customers and prospects. This text takes a different view - that the marketer and the customer build the ongoing brand;

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Building Customer-Brand Relationships

wants to communicate to customers and prospects. This text takes a different view - that the marketer and the customer build the ongoing brand;

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Corporate Social Responsibility and Urban Development

challenges faced by cities in developing countries. This book seeks to raise awareness about the value of corporate social responsibility as a tool;

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Customer Encounters on Twitter - A Study of Positive Evaluation and Complaint Management on English Corporate Profiles

of the book discusses social media and their use in corporate communication, with a particular consideration of Twitter. It also defines customer;

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Your Brand, The Next Media Company

Content is still king-and if you're a brand marketer, you need to start thinking like a media company, too. Your Brand, The Next Media;

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Complete Digital Marketing Guide Book for SEO, Social Media & Brand awareness

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Sport Teams, Fans, and Twitter

in-depth examination of the use of Twitter as a tool to enhance and maintain the fan-team relationship. As social media platforms have expanded;

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Sport Teams, Fans, and Twitter

in-depth examination of the use of Twitter as a tool to enhance and maintain the fan-team relationship. As social media platforms have expanded;

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This is Social Media

social media to increase brand awareness, customer loyalty and sales. This is Social Media shows you how. You might already be social networking;

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