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Cross-cultural marketing is an important element of the contemporary business environment. Many conventional accounts of the topic have;
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Disillusionment with globalization, along with a rise in nationalist sentiment, may lead us to ask whether cross-cultural or international;
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the cost efficiency issues that must be considered in countries at varying levels of economic development. Cross-National and Cross-Cultural;
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the cost efficiency issues that must be considered in countries at varying levels of economic development. Cross-National and Cross-Cultural;
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culture. Apart from the odd vignette showing how cultural misunderstandings can affect business relations, very little material exists on the;
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cultural marketing, research in marketing methodologies, societal marketing and marketing strategy. The implications of developments in information;
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market's language, work schedules, tastes, lifestyle choices, and cultural associations, and this is the book to help you do that! Handbook;
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Through Newer Insights Into Marketing: Cross-Cultural and Cross-National Perspectives, you will discover the need for an integration;
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Through Newer Insights Into Marketing: Cross-Cultural and Cross-National Perspectives, you will discover the need for an integration;
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This ground-breaking study of cross-cultural theatre in the Australasian region focuses on theatrical events and practices in avant-garde;
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marketing systems with local commercial customs, Usunier and Lee use a cross-cultural approach that provides essential information on how marketing;
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of cultural differences can help improve performance. Marketing Across Cultures examines how multinational companies can appreciate and;
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* Blends theory and practice, and conventional and novel case studies, for a holistic approach to cross-cultural marketing * Incorporates;
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* Blends theory and practice, and conventional and novel case studies, for a holistic approach to cross-cultural marketing * Incorporates;
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Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global;
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Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global;
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Cross-Cultural Behaviour in Tourism: Concepts and Analysis is important reading for those in the following areas of industry: * Tourism;
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Cross-Cultural Behaviour in Tourism: Concepts and Analysis is important reading for those in the following areas of industry: * Tourism;
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Global Perspectives in Cross-Cultural and Cross-National Consumer Research deals with several important issues crucial for greater;
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Global Perspectives in Cross-Cultural and Cross-National Consumer Research deals with several important issues crucial for greater;
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Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this;
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hundred world languages, this work is an exhaustive exploration of cross-linguistic and cross-cultural differences, presenting guidelines and;
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hundred world languages, this work is an exhaustive exploration of cross-linguistic and cross-cultural differences, presenting guidelines and;
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This book examines cross-cultural managerial competence across all managerial functions. Focusing particularly on the hospitality and;
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This book examines cross-cultural managerial competence across all managerial functions. Focusing particularly on the hospitality and;
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including response-bias in cross-cultural research, problems with cultural distance measures, and construct specification. Others focus on the;
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One of the most challenging obstacles for many businesses in successfully reaching a global market stems from cultural and language;
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