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Cross-Cultural Marketing

Cross-cultural marketing is an important element of the contemporary business environment. Many conventional accounts of the topic have;

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Handbook on Cross-Cultural Marketing

Disillusionment with globalization, along with a rise in nationalist sentiment, may lead us to ask whether cross-cultural or international;

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Cross-National and Cross-Cultural Issues in Food Marketing

the cost efficiency issues that must be considered in countries at varying levels of economic development. Cross-National and Cross-Cultural;

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Cross-National and Cross-Cultural Issues in Food Marketing

the cost efficiency issues that must be considered in countries at varying levels of economic development. Cross-National and Cross-Cultural;

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Cross-Cultural Marketing

culture. Apart from the odd vignette showing how cultural misunderstandings can affect business relations, very little material exists on the;

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The Blackwell Encyclopedia of Management

cultural marketing, research in marketing methodologies, societal marketing and marketing strategy. The implications of developments in information;

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Handbook of Cross-Cultural Marketing

market's language, work schedules, tastes, lifestyle choices, and cultural associations, and this is the book to help you do that! Handbook;

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Newer Insights into Marketing

Through Newer Insights Into Marketing: Cross-Cultural and Cross-National Perspectives, you will discover the need for an integration;

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Newer Insights into Marketing

Through Newer Insights Into Marketing: Cross-Cultural and Cross-National Perspectives, you will discover the need for an integration;

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Performance And Cosmopolitics

This ground-breaking study of cross-cultural theatre in the Australasian region focuses on theatrical events and practices in avant-garde;

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Marketing Across Culture

marketing systems with local commercial customs, Usunier and Lee use a cross-cultural approach that provides essential information on how marketing;

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Marketing Across Cultures

of cultural differences can help improve performance. Marketing Across Cultures examines how multinational companies can appreciate and;

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Intercultural Marketing

* Blends theory and practice, and conventional and novel case studies, for a holistic approach to cross-cultural marketing * Incorporates;

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Intercultural Marketing

* Blends theory and practice, and conventional and novel case studies, for a holistic approach to cross-cultural marketing * Incorporates;

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Global Marketing & Advertising

Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global;

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Global Marketing And Advertising

Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global;

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Cross-Cultural Behaviour in Tourism

Cross-Cultural Behaviour in Tourism: Concepts and Analysis is important reading for those in the following areas of industry: * Tourism;

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Cross-Cultural Behaviour in Tourism

Cross-Cultural Behaviour in Tourism: Concepts and Analysis is important reading for those in the following areas of industry: * Tourism;

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Global Perspectives in Cross-cultural and Cross-national Consumer Research

Global Perspectives in Cross-Cultural and Cross-National Consumer Research deals with several important issues crucial for greater;

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Global Perspectives in Cross-Cultural and Cross-National Consumer Research

Global Perspectives in Cross-Cultural and Cross-National Consumer Research deals with several important issues crucial for greater;

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Global and Multinational Advertising

Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this;

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Lexical Conflict

hundred world languages, this work is an exhaustive exploration of cross-linguistic and cross-cultural differences, presenting guidelines and;

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Lexical Conflict

hundred world languages, this work is an exhaustive exploration of cross-linguistic and cross-cultural differences, presenting guidelines and;

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Managerial Competence Within the Hospitality and Tourism Service Industries

This book examines cross-cultural managerial competence across all managerial functions. Focusing particularly on the hospitality and;

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Managerial Competence Within the Hospitality and Tourism Service Industries

This book examines cross-cultural managerial competence across all managerial functions. Focusing particularly on the hospitality and;

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Measurement and Research Methods in International Marketing

including response-bias in cross-cultural research, problems with cultural distance measures, and construct specification. Others focus on the;

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Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies

One of the most challenging obstacles for many businesses in successfully reaching a global market stems from cultural and language;

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