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Intercultural Service Encounters

This book investigates intercultural service encounters (ICSEs) in light of the rapidly globalizing world economy, examining the extant;

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Intercultural Marketing

* Blends theory and practice, and conventional and novel case studies, for a holistic approach to cr;...

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Intercultural Marketing

* Blends theory and practice, and conventional and novel case studies, for a holistic approach to cr;...

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Intercultural Marketing. The Impact of Culture on the Marketing-Mix

bachelor thesis is to demonstrate how culture affects international marketing activities, thus portray the marketing intercultural branch. In other;

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Eurasian Business Perspectives

businesses, and dynamic marketing capabilities in an intercultural environment.;

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Intercultural Postgraduate Supervision

diverse and Indigenous students are also enrolling in higher degree studies. As a result, significantly more academics now engage in intercultural;

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The Role of Language and Symbols in Promotional Strategies and Marketing Schemes

In the increasingly competitive global market, successful and meaningful intercultural advertising plays a key role in reaching out to;

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Intercultural sensitivity

''In a rapidly changing educational environment, students need to develop intercultural sensitivity in order to communicate even better;

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Intercultural sensitivity

There is also a Dutch edition of this book.Intercultural sensitivityIn a rapidly internationalizing educational;

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Political Marketing

, alternative flows of information or networking and intercultural knowledge - sharing activity. This book consists of 18 chapters which deal with;

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Political Marketing

, alternative flows of information or networking and intercultural knowledge - sharing activity. This book consists of 18 chapters which deal with;

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International Business

; international marketing strategies; intercultural communication; international law; international finance; and logistics / international transport.;

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International Business

; international marketing strategies; intercultural communication; international law; international finance; and logistics / international transport.;

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Intercultural Readiness

Drawing on research from 30,000 individuals and their practical experience as intercultural management consultants, the authors provide;

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Intercultural Readiness

Drawing on research from 30,000 individuals and their practical experience as intercultural management consultants, the authors provide;

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Intercultural Communication Theory

Published in cooperation with the Speech Communication Association Division on International and Intercultural Communication Comprehensive;

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Intercultural Interventions in Study Abroad

, Intercultural Interventions in Study Abroad describes innovative programmes that have been designed to deepen the intercultural learning and engagement;

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Intercultural Interventions in Study Abroad

, Intercultural Interventions in Study Abroad describes innovative programmes that have been designed to deepen the intercultural learning and engagement;

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Approaches to the Study of Intercultural Transfer

"Approaches to the Study of Intercultural Transfer" presents a collection of compelling case studies in the areas of social reform;

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Approaches to the Study of Intercultural Transfer

"Approaches to the Study of Intercultural Transfer" presents a collection of compelling case studies in the areas of social reform;

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Towards Intercultural Communication Congruence in Sino-African Organisational Contexts

The global outlook of contemporary businesses has made the notion of intercultural communication effectiveness increasingly relevant as;

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Intercultural Competence in Education

This book explores the concept of intercultural competence, focusing specifically on education. Intercultural competence can vary depending;

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Intercultural Services

This handy guide covers the gamut of intercultural services. Whether you are managing a multi-cultural workplace, preparing to enter the;

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Critical Intercultural Communication Pedagogy

Critical Intercultural Communication Pedagogy constructs a theoretical frame through which critical intercultural communication pedagogy;

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Critical Intercultural Communication Pedagogy

Critical Intercultural Communication Pedagogy constructs a theoretical frame through which critical intercultural communication pedagogy;

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Rhetoric in Intercultural Contexts

Rhetoric in Intercultural Contexts identifies and confronts the challenges facing critics of rhetorical action when the focus of study;

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Engaging Diversity in Undergraduate Classrooms: A Pedagogy for Developing Intercultural Competence

College classrooms are hopeful spaces where segregation can be interrupted and intercultural learning can occur. This issue supports the;

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