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The Role of Language and Symbols in Promotional Strategies and Marketing Schemes

in Promotional Strategies and Marketing Schemes provides emerging research exploring the theoretical and practical aspects of the power of words and;

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Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)

significant market share for new products; the use of price, new products and promotional strategies to protect market share; the effects of patent;

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Competition and Marketing Strategies in the Pharmaceutical Industry

significant market share for new products; the use of price, new products and promotional strategies to protect market share; the effects of patent;

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Library Services for Multicultural Patrons

communities with easy-to-implement suggestions for collaborative efforts, many rich and diverse programming ideas, strategies for improving reference;

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Sport, Promotional Culture and the Crisis of Masculinity

the role of the media and promotional culture within the context of sport. Asking whether sport is the final frontier of masculinity;

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Real-Life Marketing And Promotion Strategies in College Libraries

Strategies in College Libraries is a how-to guide to marketing and promotional activities that will raise your library's visibility in the face;

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Real-Life Marketing and Promotion Strategies in College Libraries

Strategies in College Libraries is a how-to guide to marketing and promotional activities that will raise your library's visibility in the face;

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Global Marketing Strategies for the Promotion of Luxury Goods

is critical to the success of high-end brands. Global Marketing Strategies for the Promotion of Luxury Goods explores the latest promotional trends;

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This Business Of Music Marketing & Promotion

techniques, the latest information available on integrated marketing and e-marketing strategies, and new listings of information resources.;

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Technical Marketing Communication

and design promotional materials using: The benefit of the benefit to tell a marketing story; 3As every headline must achieve; 5 call-to;

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Promotional Marketing

The new edition of Promotional Marketing, formerly Sales Promotion (2010), details the tried-and-tested methods companies use to stay ahead;

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Marketing Multifamily Housing with Integrated Marketing Strategies

Renters have unique needs and preferences and unique hot buttons connected to finding a home. IMS -- Integrated Marketing Strategies;

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How to Market Your Book

an active role in marketing their book. Based on a series of interviews with successful authors from both sides of the publishing divide and;

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Marketing Principles Essentials

retailing, promotional strategy, pricing policies and strategies, marketing evaluation and control, marketing applications in special fields.;

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Promotional Strategies for Books

Learn the art of book marketing and promotion from bestselling and award-winning author, Dale L. Roberts. From A to Z, you'll get;

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Promotional Marketing Law

Promotional Marketing Law: A Practical Guide (previously titled Sales Promotion and Direct Marketing Law: A Practical Guide) offers;

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Promotional Culture and Convergence

The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are;

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Promotional Culture and Convergence

The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are;

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Small Business Marketing

- The pros and cons of internet marketing - The introduction of social networking as a promotional opportunity Small Business Marketing;

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The Marketing of Edgar Allan Poe

Edgar Allan Poe is today considered one of the greatest masters and most fascinating figures of the American literary world. However, an;

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The Marketing of Edgar Allan Poe

Edgar Allan Poe is today considered one of the greatest masters and most fascinating figures of the American literary world. However, an;

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Internet Marketing

place. Concepts and strategies of the information age are applied to specific business problems. Specific topics include information on how to;

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Corporate Social Responsibility and Alcohol

, promotional, and advertising campaigns and strategies; the particular risks inherent in any alcoholic product; issues of abuse prevention & education;

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The Language of Branding

The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and;

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The Language of Branding

The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and;

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Marketing in Publishing

elements of the marketing process, including advice on promotional and direct mail options, and a step-by-step section on how to make an effective;

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Market-Based Management: Pearson International Edition

on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition;

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