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This Business Of Music Marketing & Promotion

supported by real-life examples. He shows how the web and other technological developments have revolutionized not only how music is made, but also;

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Artist's Guide to Success in the Music Business

today. Full of practical advice, this music industry book provides comprehensive details on how to achieve self-empowerment and optimise your;

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Popular Music as Promotion

decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges and;

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Popular Music as Promotion

decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges and;

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Guerrilla Music Marketing Handbook

The classic guide to independent music promotion, now revised and updated, demonstrates that music marketing doesn't have to be expensive;

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Essentials of Marketing

Learn the basics of marketing and find out about the hot topics affecting marketing and business in the late 1990s. This text explores;

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Differences and similarities in marketing music between the Japanese and the German music market

of this bachelor thesis. In order to compare the promotion tools of both markets, it is important to gain an overview of both music industries;

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Sales Promotion

Sales promotion is an increasingly important tool within the overall armoury of marketing communications. Sales promotion has grown;

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Music Business Handbook and Career Guide

billion music industry of the United States. This thoroughly revised edition includes complete coverage of all aspects of the music industry. Song;

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Media Promotion & Marketing for Broadcasting, Cable & the Internet

This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at;

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Self-Promotion for the Creative Person

A guide to success for individuals in a variety of creative fields--including art, music, crafts, and acting--discusses the secrets of self;

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Urban Events, Place Branding and Promotion

promotion, and offers in-depth insights on the role of events. With a focus on urban locations, this book defines the scope and concept of place;

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Urban Events, Place Branding and Promotion

promotion, and offers in-depth insights on the role of events. With a focus on urban locations, this book defines the scope and concept;

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Islamic Marketing

This book provides an essential guide to those who study and those who participate in Muslim branding and marketing, offering wide-ranging;

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Foreign Investment Promotion

Analysing foreign investment promotion at a regional level in the Czech Republic, Poland and Slovakia, the book applies regional science;

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Foreign Investment Promotion

Analysing foreign investment promotion at a regional level in the Czech Republic, Poland and Slovakia, the book applies regional science;

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Marketing for the Developing Company (RLE Marketing)

This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis;

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Marketing for the Developing Company (Rle Marketing)

This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis;

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Essentials of Marketing

- consumer orientation, organizational orientation, and mutually beneficial exchange. Product, place, price and promotion are the four foundations;

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Birthday Party Business

From entertaining and food to marketing and promotion, this book features comprehensive and detailed guidance on how to succeed in the;

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The Definitive Guide to Entertainment Marketing

Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports;

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Music Business Handbook and Career Guide

This powerhouse best-selling text maintains is the most comprehensive, up-to-date guide to the music industry. Music business newcomers and;

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Integrated Marketing Communication

Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations;

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Integrated Marketing Communication

Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations;

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Understanding Marketing

and business schools throughout Europe. This collection of case studies covers a broad range of marketing issues, including: strategic;

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Marketing Destinations and Venues for Conferences, Conventions and Business Events

Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as:

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