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supported by real-life examples. He shows how the web and other technological developments have revolutionized not only how music is made, but also;
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today. Full of practical advice, this music industry book provides comprehensive details on how to achieve self-empowerment and optimise your;
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decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges and;
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decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges and;
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The classic guide to independent music promotion, now revised and updated, demonstrates that music marketing doesn't have to be expensive;
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Learn the basics of marketing and find out about the hot topics affecting marketing and business in the late 1990s. This text explores;
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of this bachelor thesis. In order to compare the promotion tools of both markets, it is important to gain an overview of both music industries;
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Sales promotion is an increasingly important tool within the overall armoury of marketing communications. Sales promotion has grown;
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billion music industry of the United States. This thoroughly revised edition includes complete coverage of all aspects of the music industry. Song;
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This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at;
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A guide to success for individuals in a variety of creative fields--including art, music, crafts, and acting--discusses the secrets of self;
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promotion, and offers in-depth insights on the role of events. With a focus on urban locations, this book defines the scope and concept of place;
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promotion, and offers in-depth insights on the role of events. With a focus on urban locations, this book defines the scope and concept;
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This book provides an essential guide to those who study and those who participate in Muslim branding and marketing, offering wide-ranging;
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Analysing foreign investment promotion at a regional level in the Czech Republic, Poland and Slovakia, the book applies regional science;
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Analysing foreign investment promotion at a regional level in the Czech Republic, Poland and Slovakia, the book applies regional science;
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This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis;
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This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis;
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- consumer orientation, organizational orientation, and mutually beneficial exchange. Product, place, price and promotion are the four foundations;
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From entertaining and food to marketing and promotion, this book features comprehensive and detailed guidance on how to succeed in the;
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Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports;
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This powerhouse best-selling text maintains is the most comprehensive, up-to-date guide to the music industry. Music business newcomers and;
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Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations;
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Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations;
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and business schools throughout Europe. This collection of case studies covers a broad range of marketing issues, including: strategic;
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Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as:
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