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Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports;
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Marketing &Communication is the first textbook to focus specifically on entertainment marketing, offering clear and up-to-date framework that allows;
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direct marketing, on the other hand, is a totally different story. Some companies are so good at it that they manage to repeatedly target the;
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The Marketing Director's Handbook is the definitive practical guide for anyone managing or aspiring to manage a marketing function at;
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Marketing Plans is simply the definitive guide to making plans that work. Adopting a âthis is how you do it approach' McDonald takes you;
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, lawyers, arts administrators, and general readers will find that the book offers an invaluable guide to how entertainment industries operate.;
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THE CLASSIC guide to develop a marketing plancompletely updated! The newly revised Marketing Planning Guide, Third Edition is the step;
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surrounding branded entertainment. The book also provides a review of branded entertainment-related literature in order to help the readers to;
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competitive events. This edition has been updated to NBEA standards, the Precision Exams Sports and Entertainment Marketing industry certification;
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. Advanced Database Marketing provides a state-of-the-art guide to the methods and applications that define this new era in database marketing;
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of sectors, including Health Tech, Fintech, media and entertainment, and Fast-Moving Consumer Goods (FMCG). Each case investigates the dilemmas faced;
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Successful social marketing holds the power to change the world. Social Marketing: Behavior Change for Good, 7th Edition;
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will find that the book offers an invaluable guide to how entertainment industries operate. Harold L. Vogel has been selected as a top leisure;
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How prominent Canadian revivalists used commerce and entertainment to advance their Christian causes.;
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Entertainment, INTETAIN 2018, held in Guimaraes, Portugal, in November 2018. The 15 full papers were selected from 23 submissions and present;
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Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.;
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to reflect the knowledge students will need for real world of entertainment management such as technical standards, business management;
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to reflect the knowledge students will need for real world of entertainment management such as technical standards, business management;
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models to optimize planning and decision-making Attribute purchase decisions when multiple channels interact Understand the links between;
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As entertainment becomes a trillion-dollar-a-year industry worldwide, as our modern era increasingly lives up to its label of the;
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As entertainment becomes a trillion-dollar-a-year industry worldwide, as our modern era increasingly lives up to its label of the;
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This revised and updated second edition of Marketing Briefs: a revision study guide gives every marketing student the most comprehensive;
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This revised and updated second edition of Marketing Briefs: a revision study guide gives every marketing student the most comprehensive;
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accountable and deliver measurable results that demonstrate an effective return on investment. To add to the complexity, the market for technology;
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Education, Entertainment, Recreation is een registratie van New Order uit 2021 en is uitgebracht onder het label Warner Strategic Marketing;
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