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The Definitive Guide to Entertainment Marketing

Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports;

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Entertainment Marketing and Communication

Marketing &Communication is the first textbook to focus specifically on entertainment marketing, offering clear and up-to-date framework that allows;

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The Definitive Guide to Direct and Interactive Marketing

direct marketing, on the other hand, is a totally different story. Some companies are so good at it that they manage to repeatedly target the;

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The Marketing Director's Handbook: The Definitive Guide to Superior Marketing for Business and Boardroom Success

The Marketing Director's Handbook is the definitive practical guide for anyone managing or aspiring to manage a marketing function at;

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Marketing Plans

Marketing Plans is simply the definitive guide to making plans that work. Adopting a âthis is how you do it approach' McDonald takes you;

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Entertainment Industry Economics

, lawyers, arts administrators, and general readers will find that the book offers an invaluable guide to how entertainment industries operate.;

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Marketing Planning Guide

THE CLASSIC guide to develop a marketing plancompletely updated! The newly revised Marketing Planning Guide, Third Edition is the step;

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Branded Entertainment in Korea

surrounding branded entertainment. The book also provides a review of branded entertainment-related literature in order to help the readers to;

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Sports and Entertainment Marketing, Student Edition

competitive events. This edition has been updated to NBEA standards, the Precision Exams Sports and Entertainment Marketing industry certification;

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Advanced Database Marketing

. Advanced Database Marketing provides a state-of-the-art guide to the methods and applications that define this new era in database marketing;

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Start-up Marketing Strategies in India

of sectors, including Health Tech, Fintech, media and entertainment, and Fast-Moving Consumer Goods (FMCG). Each case investigates the dilemmas faced;

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Social Marketing

Successful social marketing holds the power to change the world. Social Marketing: Behavior Change for Good, 7th Edition;

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Entertainment Industry Economics

will find that the book offers an invaluable guide to how entertainment industries operate. Harold L. Vogel has been selected as a top leisure;

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Revivalists: Marketing The Gospel In English Canada, 1884-1957

How prominent Canadian revivalists used commerce and entertainment to advance their Christian causes.;

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Intelligent Technologies for Interactive Entertainment

Entertainment, INTETAIN 2018, held in Guimaraes, Portugal, in November 2018. The 15 full papers were selected from 23 submissions and present;

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The 22 Immutable Laws of Marketing

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.;

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Entertainment Management

to reflect the knowledge students will need for real world of entertainment management such as technical standards, business management;

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Entertainment Management

to reflect the knowledge students will need for real world of entertainment management such as technical standards, business management;

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Marketing Metrics

models to optimize planning and decision-making Attribute purchase decisions when multiple channels interact Understand the links between;

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Psychology of Entertainment

As entertainment becomes a trillion-dollar-a-year industry worldwide, as our modern era increasingly lives up to its label of the;

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Psychology of Entertainment

As entertainment becomes a trillion-dollar-a-year industry worldwide, as our modern era increasingly lives up to its label of the;

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Marketing Briefs

This revised and updated second edition of Marketing Briefs: a revision study guide gives every marketing student the most comprehensive;

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Marketing Briefs

This revised and updated second edition of Marketing Briefs: a revision study guide gives every marketing student the most comprehensive;

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Taking Technology to the Market

accountable and deliver measurable results that demonstrate an effective return on investment. To add to the complexity, the market for technology;

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Education, Entertainment, Recreation

Education, Entertainment, Recreation is een registratie van New Order uit 2021 en is uitgebracht onder het label Warner Strategic Marketing;

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