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Sports and Entertainment Marketing, Student Edition

competitive events. This edition has been updated to NBEA standards, the Precision Exams Sports and Entertainment Marketing industry certification;

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Sports Publicity

Effective communications skills are essential for any organization. In this fully revised and updated edition of his groundbreaking guide;

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Routledge Handbook of Sports Marketing

any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for;

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Understanding Rivalry and Its Influence on Sports Fans

behavior in order to predict and identify their effect on social interaction, consumer behavior, and the entertainment industry. Understanding;

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The Definitive Guide to Entertainment Marketing

Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports;

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Sports Marketing

Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise;

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Sports Marketing

Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise;

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Sports Marketing

Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and;

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Handbook of Sports and Media

of this fast-growing area of study. It is a must-have work for scholars, researchers, and graduate students working in media entertainment, media;

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Handbook of Sports and Media

of this fast-growing area of study. It is a must-have work for scholars, researchers, and graduate students working in media entertainment, media;

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An Introduction to the Entertainment Industry : Second Edition

hometown sports team, people love entertainment. In this introduction to the entertainment industry, Andi Stein and Beth Bingham Georges provide a;

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Entertainment Industry Economics

seventh edition has been further revised and broadened and differs from its predecessors by restructuring and repositioning the previous Internet;

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Global Sport Marketing

Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players;

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Entertainment and Society

The second edition of this innovative textbook introduces students to the ways that society shapes our many forms of entertainment and;

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Entertainment and Society

The second edition of this innovative textbook introduces students to the ways that society shapes our many forms of entertainment and;

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Entertainment Marketing and Communication

For undergraduate and graduate level Marketing and Communication courses or practitioners in the entertainment industry. Entertainment;

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Campus, Brand, and Circus

Campus, Brand, and Circus: A Social History of College Sports provides students with a historical perspective on relevant issues regarding;

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Sports Marketing

This book provides the basic knowledge ( basics ) for professional sports marketing and gives suggestions for management practice. In the;

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Ambush Marketing in Sports

international sports events, such as the FIFA World Cup and the Olympic Games, this book is important reading for any student, researcher or;

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Ambush Marketing in Sports

international sports events, such as the FIFA World Cup and the Olympic Games, this book is important reading for any student, researcher or;

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Team Sports Marketing

ticket sales, venue management and all topics in between. Team Sports Marketing is a must read text for students and managers in professional and;

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Entertainment Industry Economics

The entertainment industry is one of the largest sectors of the United States economy and fast becoming one of the most prominent globally;

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Marketing Management

Marketing Management, Student Edition focuses on the essential concepts and tools necessary to answer important Marketing Management;

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Sports Marketing and the Psychology of Marketing Communication

. It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology;

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Sports Marketing and the Psychology of Marketing Communication

. It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology;

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Marketing the Sports Organisation

for all students of sport and business marketing, and for all professionals seeking to improve their sports marketing activity, in both;

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Marketing the Sports Organisation

for all students of sport and business marketing, and for all professionals seeking to improve their sports marketing activity, in both;

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