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competitive events. This edition has been updated to NBEA standards, the Precision Exams Sports and Entertainment Marketing industry certification;
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Effective communications skills are essential for any organization. In this fully revised and updated edition of his groundbreaking guide;
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any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for;
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behavior in order to predict and identify their effect on social interaction, consumer behavior, and the entertainment industry. Understanding;
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Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports;
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Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise;
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Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise;
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Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and;
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of this fast-growing area of study. It is a must-have work for scholars, researchers, and graduate students working in media entertainment, media;
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of this fast-growing area of study. It is a must-have work for scholars, researchers, and graduate students working in media entertainment, media;
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hometown sports team, people love entertainment. In this introduction to the entertainment industry, Andi Stein and Beth Bingham Georges provide a;
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seventh edition has been further revised and broadened and differs from its predecessors by restructuring and repositioning the previous Internet;
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Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players;
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The second edition of this innovative textbook introduces students to the ways that society shapes our many forms of entertainment and;
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The second edition of this innovative textbook introduces students to the ways that society shapes our many forms of entertainment and;
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For undergraduate and graduate level Marketing and Communication courses or practitioners in the entertainment industry. Entertainment;
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Campus, Brand, and Circus: A Social History of College Sports provides students with a historical perspective on relevant issues regarding;
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This book provides the basic knowledge ( basics ) for professional sports marketing and gives suggestions for management practice. In the;
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international sports events, such as the FIFA World Cup and the Olympic Games, this book is important reading for any student, researcher or;
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international sports events, such as the FIFA World Cup and the Olympic Games, this book is important reading for any student, researcher or;
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ticket sales, venue management and all topics in between. Team Sports Marketing is a must read text for students and managers in professional and;
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The entertainment industry is one of the largest sectors of the United States economy and fast becoming one of the most prominent globally;
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Marketing Management, Student Edition focuses on the essential concepts and tools necessary to answer important Marketing Management;
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. It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology;
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. It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology;
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for all students of sport and business marketing, and for all professionals seeking to improve their sports marketing activity, in both;
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for all students of sport and business marketing, and for all professionals seeking to improve their sports marketing activity, in both;
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