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Marketing the Sports Organisation

of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces the most effective marketing;

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Marketing the Sports Organisation

of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces the most effective marketing;

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Sports Marketing

amateurs, sponsorship and organisation, self-determination and external determination).The authors present the basic building blocks in sports;

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Ambush Marketing in Sports

organisers to media organisations. The book examines the opportunities and the risks of ambush marketing, assesses the legal, ethical and business;

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Ambush Marketing in Sports

organisers to media organisations. The book examines the opportunities and the risks of ambush marketing, assesses the legal, ethical and business;

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Team Sports Marketing

this argument by demonstrating that effective sports marketing epitomizes the science and art of marketing across any context. At the core;

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Sports Marketing and the Psychology of Marketing Communication

Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area;

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Sports Marketing and the Psychology of Marketing Communication

Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area;

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Sports Marketing

For courses in Sports Marketing, offered in the College of Business, or in sports administration programs. This sports marketing text;

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Routledge Handbook of Sports Marketing

Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening;

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Sports Marketing

Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and;

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Sports Sponsorship And Marketing Communications

Sports Sponsorship and Marketing Communications concentrates primarily on the objectives of marketing communication of brands that invest;

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Sports Marketing

solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice;

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Sports Marketing

solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice;

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Sports Marketing Agreements

combines the theory and the practice of sports marketing agreements, which are at the heart of the commercialisation and marketing of sport. A;

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Sports Marketing

. This textbook supports sports marketing students as they learn about the challenges and opportunities that are specific to the global sports;

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Marketing Organisation (Rle Marketing)

process of decision making in marketing and the role of organisation. It examines: The study of the organisational location and;

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Marketing Organisation (RLE Marketing)

process of decision making in marketing and the role of organisation. It examines: The study of the organisational location and positioning of the;

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International Sports Marketing

International Sports Marketing is een boek van Schmidt, Erich Verlag;...

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Routledge Handbook of Sports Sponsorship

The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the;

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Routledge Handbook of Sports Sponsorship

The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the;

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Consumer Behavior Knowledge for Effective Sports and Event Marketing

The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing;

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Consumer Behavior Knowledge for Effective Sports and Event Marketing

The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing;

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Global Sport Marketing

Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players;

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The Mulligan Guide to Sports Journalism Careers

Looks at sportswriting and editing, investigative sports reporting, sports media relations, sports a;...

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Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations

engaging fans. Unlike typical businesses, the sports industry is inconsistent, highly emotional with a strong personal nature, and operates;

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Leveraging Brands in Sport Business

This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions;

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