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Sports Marketing Agreements

Sports marketing is not only a global phenomenon, but also a major industry in its own right. This b;...

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Sports Marketing

This book provides the basic knowledge ( basics ) for professional sports marketing and gives sugges;...

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Team Sports Marketing

Some might argue that sports marketing is a mere subfield of marketing, meaning that there are theor;...

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Sports Marketing

For courses in Sports Marketing, offered in the College of Business, or in sports administration pro;...

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Sports Marketing and the Psychology of Marketing Communication

Sports marketing is one of the fastest growing areas of marketing communication. This book advances ;...

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Sports Marketing and the Psychology of Marketing Communication

Sports marketing is one of the fastest growing areas of marketing communication. This book advances ;...

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Routledge Handbook of Sports Marketing

Sports marketing has become a cornerstone of successful sports management and business, driving grow;...

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Marketing the Sports Organisation

Marketing and the world of sport overlap in two main ways: in the marketing of sports related produc;...

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Marketing the Sports Organisation

Marketing and the world of sport overlap in two main ways: in the marketing of sports related produc;...

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Sports Sponsorship And Marketing Communications

Sports Sponsorship and Marketing Communications concentrates primarily on the objectives of marketin;...

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International Sports Marketing

International Sports Marketing is een boek van Schmidt, Erich Verlag;...

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Sports Marketing

Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the mos;...

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Sports Marketing

Any sports marketing student or prospective sports marketer has to understand in detail genuine indu;...

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Sports Marketing

Any sports marketing student or prospective sports marketer has to understand in detail genuine indu;...

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Sports Marketing

Sports are big business. Most companies want to expand into global markets, enhance their brand and ;...

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The Mulligan Guide to Sports Journalism Careers

Looks at sportswriting and editing, investigative sports reporting, sports media relations, sports a;...

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Consumer Behavior Knowledge for Effective Sports and Event Marketing

The growing complexity and importance of sports and event marketing has pushed scholars and practiti;...

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Consumer Behavior Knowledge for Effective Sports and Event Marketing

The growing complexity and importance of sports and event marketing has pushed scholars and practiti;...

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Routledge Handbook of Sports Sponsorship

The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful manage;...

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Routledge Handbook of Sports Sponsorship

The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful manage;...

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Global Sport Marketing

Globalization has had a profound impact on the sports industry, creating an international market in ;...

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Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations

As with any business, economic, financial, and marketing management for sports organizations is crit;...

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Ambush Marketing in Sports

Ambush marketing is a strategy by which a company or organisation uses their marketing communication;...

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Ambush Marketing in Sports

Ambush marketing is a strategy by which a company or organisation uses their marketing communication;...

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Leveraging Brands in Sport Business

This edited text compiles advanced material relating to strategy and marketing in the field of sport;...

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Leveraging Brands in Sport Business

This edited text compiles advanced material relating to strategy and marketing in the field of sport;...

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Welcome To Urban Revolution

It is hard to escape sports marketing. Switch on the TV, surf the web, walk into a mall, and there i;...

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