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The Marketing Director's Handbook: The Definitive Guide to Superior Marketing for Business and Boardroom Success

The Marketing Director's Handbook is the definitive practical guide for anyone managing or aspiring to manage a marketing function at;

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From Backroom to Boardroom

From Backroom to Boardroom is not a book about technology, data models or the latest in a series of bright and shiny toys so loved by;

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Professional Services Marketing Handbook

, accountancy and other professional services firms are now looking for a new breed of leaders with the insight to help deliver those requirements;

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Professional Services Marketing Handbook

, accountancy and other professional services firms are now looking for a new breed of leaders with the insight to help deliver those requirements;

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The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition

massively updated Handbook of Strategic Public Relations and Integrated Marketing Communications is the go to source for an overview of the fast;

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The Marketing Plan Handbook

Deliver Big-Picture Marketing Plans for Pennies on the Dollar Successful marketing expert and copywriter Robert W. Bly cuts through the;

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Marketing in the Boardroom

language, demonstrating how to win over the Board members' hearts, minds and confidence. Marketing in the Boardroom is an important book for any;

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Marketing in the Boardroom

language, demonstrating how to win over the Board members' hearts, minds and confidence. Marketing in the Boardroom is an important book for any;

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The New Rules of Marketing and PR

companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies.;

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AMA Handbook For Managing Business To Business Marketing Communications

With communications occupying the key role in business to business marketing there is a need for professionals to fully grasp its;

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Handbook on Research in Relationship Marketing

. The Handbook will appeal to scholars and students of marketing and business. It will also be a useful resource for practitioners looking to;

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Handbook on Research in Relationship Marketing

. The Handbook will appeal to scholars and students of marketing and business. It will also be a useful resource for practitioners looking to;

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The Definitive Guide to Direct and Interactive Marketing

decent understanding of direct and interactive marketing. The Definitive Guide to Direct and Interactive Marketing is the essential handbook for;

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Essentials of Thought Leadership and Content Marketing

marketing success. What’s the connection between thought leadership and increased sales? Consistent strategy. Thought leadership and;

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Superior Customer Value

Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service;

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Superior Customer Value

Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service;

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Marketing Campaign Handbook

the reach it deserves. Learn marketing strategies, content marketing, and more. This handbook is for every level of business or ministry;

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Handbook of Niche Marketing

Get closer to tailor made marketing! Ever-changing customer needs and intense competition make it crucial for companies to find new;

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Handbook of Niche Marketing

Get closer to tailor made marketing! Ever-changing customer needs and intense competition make it crucial for companies to find new;

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Taking Technology to the Market

accountable and deliver measurable results that demonstrate an effective return on investment. To add to the complexity, the market for technology;

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CIM Handbook of Strategic Marketing

The book amounts to a firm blueprint written by leading marketing thinkers for designing and implementing effective marketing strategies and;

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Marketing Mess to Brand Success

book is designed to prepare you for many of the inevitable challenges you will encounter. Avoid marketing messes and square up to successes;

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Market-Led Strategic Change

for superior value * totally integrated marketing to deliver customer value * the diffusion of Internet-related issues throughout marketing;

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The Handbook Of Field Marketing: A Complete Guide To Understanding And Outsourcing Face-To-Face Direct Marketing

explains both the principles and practices involved in field marketing. The authors reveal the most successful field marketing techniques to;

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Marketing Blueprint

Are you an entrepreneur, marketing director or CEO looking to take your brand to the next level, without spending millions of dollars? Are;

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Marketing Your Way to Easy Living

guide you in the right direction. I have spent the time and money to narrow down the correct marketing processes for any small business.

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Marketing Planning Guide

has updated examples for easy understanding of concepts. It shows how to: analyze the market, consumers, the competition, and;

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