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Marketing in the Boardroom

It's no secret: marketing punches below its weight in the Boardroom. CEOs and other board members perceive that marketers lack commercial;

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Marketing in the Boardroom

It's no secret: marketing punches below its weight in the Boardroom. CEOs and other board members perceive that marketers lack commercial;

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From Backroom to Boardroom

From Backroom to Boardroom is not a book about technology, data models or the latest in a series of bright and shiny toys so loved by;

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Customer Loyalty

You've read about Customer Loyalty in the Los Angeles Times , Dallas Morning News , Miami Herald , Kansas City Star , Entrepreneur;

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Luxury Brands in China and India

This book provides an analysis of the luxury industry in two of the world's biggest and evolving markets, and identifies and discusses the;

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The Marketing Director's Handbook: The Definitive Guide to Superior Marketing for Business and Boardroom Success

The Marketing Director's Handbook is the definitive practical guide for anyone managing or aspiring to manage a marketing function at;

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War in the Boardroom

This time, the Rieses shift their focus to the complicated relationship between marketing and management. Pulling away the 'velvet curtain;

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Marketing Due Diligence

The ultimate test of marketing investment, and indeed any investment, is whether it creates value for shareholders. But few marketing;

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Boots on the Ground, Flats in the Boardroom

Stories have power, but only if people know them. "Boots on the Ground, Flats in the Boardroom: Transportation Women Tell Their Stories;

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From the Classroom to the Boardroom

From the Classroom to the Boardroom is een boek van Gerald Lee Boyd;

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Koppie onder in de boardroom

Koppie onder in de boardroom 1e druk is een boek van Maud Groenberg uitgegeven bij Uitgeverij Stili ;...

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Kingdom Speaking in the Boardroom

This book will equip you with the correct terminology and strategies to incorporate as a spiritual person in the marketplace. Don't allow;

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Boardroom Excellence

In Boardroom Excellence, author Paul Brountas, a corporate attorney with more than forty years experience, discusses the qualities and;

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Bold Followership

This book uses biblical writings to examine how to build wise and moral boardroom boldness to mitigate executive ethical mishaps. The;

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Bold Followership

This book uses biblical writings to examine how to build wise and moral boardroom boldness to mitigate executive ethical mishaps. The;

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Dynamics at Boardroom Level

How can boards and members of boards reach their full potential? The corporate world is undergoing increasing pressure to demonstrate a;

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A Woman's Place is in the Boardroom

In the bestseller A Woman's Place is in the Boardroom the authors described the problem, gave comprehensive views of how it looked from;

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Taking Back The Boardroom

Companies like Enron, WorldCom, and Siemens have defined the dark side of the corporate world in the 21st century. This timely book;

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Boardroom to Base Camp

Journey through the boardrooms of North America and trek along the Himalayas to discover the formula for brilliant leadership in Boardroom;

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From the Touchline to the Boardroom

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Improving Corporate Boards

Must-Have, Firsthand Guidance for the 21st Century Boardroom From the Wall Street Journal and top cable business news programs to global;

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From Classroom to Boardroom

How to PRIME your students for business success. From Classroom to Boardroom is aimed at teachers and student teachers who want to make the;

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Boardroom Baby Surprise

apparent: she's mistaken him for his late brother and she's in labor--in the boardroom!Now Morgan's a single mom, and she's bowled;

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Corporate Concinnity in the Boardroom

If the gears of governance no longer drive growth and profitability in your company, Corporate Concinnity in the Boardroom will serve as;

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Falling out of the Cradle into the Boardroom

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Word of Mouth Mouse and Mobile

A powerful story leveraged through word of mouth, mouse, and mobile is the secret to connecting with customers in our time-starved and;

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Boardroom Secrets

Boardroom Secrets focuses on the, processes, and behaviours for a board of directors to ensure good governance. The book focuses on;

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