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Handbook on Research in Relationship Marketing

invested in acquiring new customers and marketing costs go down. The Handbook on Relationship Marketing brings together contributions from some;

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Handbook on Research in Relationship Marketing

invested in acquiring new customers and marketing costs go down. The Handbook on Relationship Marketing brings together contributions from some;

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Routledge Handbook of Football Marketing

of billions of fans. This book focuses on the marketing of football as the apex of the contemporary football industry. Drawing upon key theories and;

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Routledge Handbook of Football Marketing

of billions of fans. This book focuses on the marketing of football as the apex of the contemporary football industry. Drawing upon key theories and;

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Cambridge Marketing Handbook

important briefing and proposal process; specifics on secondary and primary data methodologies; how to justify research in financial benefit terms;

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Handbook of Research on Mobile Marketing Management

The Handbook of Research on Mobile Marketing Management provides a compelling and relevant collection of innovative mobile marketing;

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Routledge Handbook of Political Marketing

of political marketing on politics including its' role in the changing relationship between political leaders, parties and voters. With each chapter;

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Routledge Handbook of Political Marketing

of political marketing on politics including its' role in the changing relationship between political leaders, parties and voters. With each chapter;

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Handbook of Niche Marketing

marketing wave. The Handbook of Niche Marketing features respected authorities' insightful research and valuable discussions on a variety;

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Handbook of Niche Marketing

marketing wave. The Handbook of Niche Marketing features respected authorities' insightful research and valuable discussions on a variety;

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The Oxford Handbook of Strategic Sales and Sales Management

transactional to customer relationship marketing. Escalating sales and selling costs require organisations to be more focused on results and highlight;

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The SAGE Handbook of Marketing Ethics

This new handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field;

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The Routledge Handbook of Tourism Marketing

and geographical regions to provide reflection and empirical research on this complex relationship. The Handbook is divided in to nine inter;

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The Routledge Handbook of Tourism Marketing

and geographical regions to provide reflection and empirical research on this complex relationship. The Handbook is divided in to nine inter;

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Handbook of Marketing Research Methodologies for Hospitality and Tourism

Discover the bridge between theory and applied research in the hospitality industry The success of marketing programs is dependent on;

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Handbook of Marketing Research Methodologies for Hospitality and Tourism

Discover the bridge between theory and applied research in the hospitality industry The success of marketing programs is dependent on;

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Handbook of Consumer Psychology

at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well;

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Handbook of Pricing Research in Marketing

of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics;

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Handbook of Pricing Research in Marketing

of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics;

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Handbook of Qualitative Research Methods in Marketing

depth interviews with executives * special issues such as multi-sited ethnography and research on sensitive topics. Authors include;

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Handbook of Qualitative Research Methods in Marketing

depth interviews with executives * special issues such as multi-sited ethnography and research on sensitive topics. Authors include;

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Relationship Marketing

of relationship marketing theory, including the first English translation of German research in the area. Key Features:Extensive coverage of the current;

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Relationship Marketing

of relationship marketing theory, including the first English translation of German research in the area. Key Features:Extensive coverage of the current;

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Research Handbook on Export Marketing

The Research Handbook on Export Marketing provides a wealth of vital knowledge from scholars who are experts in their fields from around;

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Research Handbook on Export Marketing

The Research Handbook on Export Marketing provides a wealth of vital knowledge from scholars who are experts in their fields from around;

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Handbook of Research on Effective Marketing in Contemporary Globalism

success. The Handbook of Research on Effective Marketing in Contemporary Globalism provides readers with an understanding of the importance;

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Handbook of Research on Consumerism in Business and Marketing

and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic;

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