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Handbook of Pricing Research in Marketing

Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary;

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Handbook of Pricing Research in Marketing

Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary;

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The Handbook of Marketing Strategy for Life Science Companies

The proposed book is follows in the same steps as the first book in the series, The Handbook of Market Research for Life Sciences. While;

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The Handbook of Marketing Strategy for Life Science Companies

The proposed book is follows in the same steps as the first book in the series, The Handbook of Market Research for Life Sciences. While;

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Advances in National Brand and Private Label Marketing

This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand;

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Elements of Pharmaceutical Pricing

politics and problems you'll encounter tracing the pricing research process examining the role of price in the decision to purchase;

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Handbook of Niche Marketing

in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique educational resource;

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Handbook of Niche Marketing

in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique educational resource;

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Cambridge Marketing Handbook

Pricing is an emotive and complex topic, demanding an understanding of a number of domains of business knowledge. In this;

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Cambridge Marketing Handbook

A straightforward guide to the key things that all marketers need to know about marketing research. This handbook takes the reader step by;

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Pricing & Human Capital

The pricing profession has come a long way: from having a pure clerical function back in the 1970s to a more strategic one today, pricing;

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Pricing and Human Capital

The pricing profession has come a long way: from having a pure clerical function back in the 1970s to a more strategic one today, pricing;

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The Pricing Journey

and lasting pricing strategies. Rooting his recommendations in research and practice, Liozu proposes specific capabilities to develop on the;

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Handbook of Research on Mobile Marketing Management

The Handbook of Research on Mobile Marketing Management provides a compelling and relevant collection of innovative mobile marketing;

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Handbook of Financial Econometrics and Statistics

pricing, investment and portfolio research, option pricing, mutual funds, and financial accounting research. Throughout, the Handbook offers;

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The SAGE Handbook of Marketing Ethics

This new handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field;

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Handbook of Service Marketing Research

-Flagler Business School, USThe Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing;

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Handbook of Service Marketing Research

-Flagler Business School, USThe Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing;

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History Of Marketing Science, The

of the accomplishments of marketing scientists in a number of research areas.Different research areas of marketing science, such as Pricing;

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History Of Marketing Science, The

of the accomplishments of marketing scientists in a number of research areas.Different research areas of marketing science, such as Pricing;

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Handbook of Consumer Psychology

at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well;

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Pricing, Online Marketing Behavior, and Analytics

, consumer behaviors, and differences between platforms, analytics, and pricing strategies of new media. Pricing, Online Marketing Behavior, and;

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Advances in National Brand and Private Label Marketing

This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand;

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Handbook of Hospitality Marketing Management

This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future;

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Handbook of Qualitative Research Methods in Marketing

The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students;

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Handbook of Qualitative Research Methods in Marketing

The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students;

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Marketing Management Concepts and Tools

/>Examine market dynamics and competitive strategy, the creation of a brand, consumer behaviour, business to business marketing, and market research;

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