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Pricing, Online Marketing Behavior, and Analytics

, consumer behaviors, and differences between platforms, analytics, and pricing strategies of new media. Pricing, Online Marketing Behavior, and;

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Essentials of Pricing Analytics

* Unlike other theory-based pricing strategy books, this book covers the core theoretical framework and analytics with a strong emphasis on;

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Essentials of Pricing Analytics

* Unlike other theory-based pricing strategy books, this book covers the core theoretical framework and analytics with a strong emphasis on;

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Segmentation, Revenue Management and Pricing Analytics

The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are;

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Big Data Analytics

of consumer behavior. The book concludes with digital marketing, marketing by consumer analytics, web analytics for digital marketing, and smart;

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Big Data Analytics

of consumer behavior. The book concludes with digital marketing, marketing by consumer analytics, web analytics for digital marketing, and smart;

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Segmentation Revenue Management & Pricin

The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are;

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Marketing Analytics

testing campaign effectiveness, pricing structures and forecasting demand, it offers a complete resource for how statistics, consumer analytics;

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Marketing Analytics

testing campaign effectiveness, pricing structures and forecasting demand, it offers a complete resource for how statistics, consumer analytics;

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Marketing Analytics

analytics technique, and question the link between marketing plans and customer behavior. Dealing with actual scenarios sheds light on the most;

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Gender Commerce. Past development and new technologies in online marketing to influence customers' buying behavior

Gender Commerce. Past Development and New Technologies in Online Marketing to Influence Customers' Buying Behavior is een boek van Viviane;

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Verbeter je online marketing met Google Analytics. Basisbeginselen, optimalisatiemogelijkheden en nieuwe toepassingen, Rathenau, Gerard, Paperback

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Impacts of Online Advertising on Business Performance

analytics, digital advertising, and consumer behavior, this book is ideally designed for managers, marketers, advertisers, business administrations;

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Adobe Analytics Quick-Reference Guide

and content managers, marketers, and analysts with real-time intelligence on customers'online behavior, helps businesses anticipate what their;

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Prices

deals with pricing in regulated industries, with special attention to marginal cost pricing. Marketing models and empirical studies of pricing;

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Marketing Data Science

, pricing research, retail site selection, demand estimation, sales forecasting, customer retention, and lifetime value analysis. Starting where;

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Digital Analytics for Marketing

This comprehensive book provides students with a grand tour of the tools needed to measure digital activity and implement best practices;

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Digital Analytics for Marketing

This comprehensive book provides students with a grand tour of the tools needed to measure digital activity and implement best practices;

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DataFirst Marketing

, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business. Digital transformation has;

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Highly Effective Marketing Analytics

Highly Effective Marketing Analytics infuses analytics into marketing to help improve marketing performance and raise analytics IQ for;

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Principles of Pricing

Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book;

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Ultimate Web Marketing Guide, The

! Now, one amazing book brings together ALL the reliable, detailed information you need to make the most of web, online, mobile, and social;

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Pricing Of Products & Services

profits. Prices also signal product quality and value, customer self-image, and the seller's pricing practices. With appropriate balance of theory;

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Marketing

relations, communications, logistics, promotion, product planning, and pricing, they also understand why marketing is crucial across all business;

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Marketing Analytics Roadmap

C-suite demand greater accountability. They want to know that they are getting a return on their marketing investment. And to get that ROI;

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Adobe Sitecatalyst Handbook

perform and to improve website conversion. Adobe SiteCatalyst, the principal component of the Adobe Digital Marketing Suite (formerly Omniture;

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Green Consumerism

products and discusses consumers' buying intentions and decisions. The chapters consider consumer behavior theory in the context of green or;

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