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Gender Commerce. Past development and new technologies in online marketing to influence customers' buying behavior

Gender Commerce. Past Development and New Technologies in Online Marketing to Influence Customers' Buying Behavior is een boek van Viviane;

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The Connected Consumer

completely in today's era of 24/7 connectivity. This book explores tectonic changes in buyer behavior and how businesses are responding to those;

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How macro environmental forces affect business buying behavior

is interesting from companies and academic point of view to investigate how the buying behavior has changed, and what factors that influences the;

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Pricing, Online Marketing Behavior, and Analytics

, platforms, and applications. This rapidly changing environment presents new opportunities and challenges for marketers, who need to stay up to date;

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Internet Marketing and e-Commerce, International Edition

about online marketing. The new edition continues to show how the Internet is creating value for customers and profits for companies, and, most;

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Impact of e-Commerce on Consumers and Small Firms

The change from old to new technologies has fundamentally changed the relationship between the consumer and the firm. This book is at the;

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Impact of e-Commerce on Consumers and Small Firms

The change from old to new technologies has fundamentally changed the relationship between the consumer and the firm. This book is at the;

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Strategies and Tools for Managing Connected Consumers

Through the growing penetration of new technologies, online consumers can now share and collaborate amongst themselves while shopping;

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Impact of Globalization and Advanced Technologies on Online Business Models

recent development and empirical researches on online consumer behavior. As such, this book aims to contribute new dimensions in managing;

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Absolute Value

the pressing questions of how to influence customers in this new age. Simonson and Rosen point out the old-school marketing concepts that need;

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E-Business, International Edition

E-commerce continues to have a dramatic impact on virtually every aspect of business. And following the 2009 recession on electronic;

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The Third Screen

reach them. This essential guide allows businesses to keep up-and soar ahead-in the new world of m-commerce.;

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Consumers & Markets

current consumer behavior development in changing business paradigms and suggests managerial implication for the companies to follow for gaining;

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The Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services

influence differently to the customers of these two countries when compared with the studies conducted on other countries (e.g. Europe and North;

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The Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services

influence differently to the customers of these two countries when compared with the studies conducted on other countries (e.g. Europe and North;

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B2B Marketing Strategy

B2B marketing is functioning in an increasingly fast-paced and complex business landscape, with a wealth of new technologies, tools and;

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Leveraging Computer-Mediated Marketing Environments

emerging technologies on dialogic engagement. Additionally, it aims to examine the relevant roles of online communities and emerging technologies;

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Web Marketing For Dummies

requires those in the field to quickly adopt new technologies as they emerge. This updated edition provides the basics that every web marketer;

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Collaborating with Customers to Innovate

the solution - enabling new forms of value creation with customers and an efficient way to harness distributed competences. Specifically, the;

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Collaborating with Customers to Innovate

the solution - enabling new forms of value creation with customers and an efficient way to harness distributed competences. Specifically, the;

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Electronic Commerce

of all things e-commerce. Comprehensive coverage of emerging online business strategies, up-to-the-minute technologies, and the latest;

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Electronic Commerce

ELECTRONIC COMMERCE, EIGHTH EDITION covers emerging online technologies and trends and their influence on the electronic commerce;

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Electronic Commerce

ELECTRONIC COMMERCE, EIGHTH EDITION covers emerging online technologies and trends and their influence on the electronic commerce;

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Electronic Commerce

ELECTRONIC COMMERCE, EIGHTH EDITION covers emerging online technologies and trends and their influence on the electronic commerce;

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Electronic Commerce

Electronic Commerce, Seventh Edition covers emerging online technologies and trends and their influence on the electronic commerce;

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Designing an Online Shop in the Fashion Industry

The Thesis analysis and established 10 key success factors for every business to consider when establishing and marketing an online shop to;

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Business Marketing Management

emphasizing the differences--between consumer goods and B2B marketing, this proven text focuses on market analysis, organizational buying behavior;

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