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Dynamic and Robust Streaming in and between Connected Consumer-Electronic Devices

Dynamic and Robust Streaming in and between Connected Consumer-Electronic Devices addresses a subject that is becoming more important;

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Consumer Satisfaction

Consumer satisfaction is one of the most widely investigated topics in marketing research. Yet, despite the huge research efforts invested;

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Strategies and Tools for Managing Connected Consumers

Tools for Managing Connected Consumers provides emerging research exploring the techniques and impacts of new technologies deployed in today's;

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The Connected Customer

In today's connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence;

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The Connected Customer

In today's connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence;

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The Patient Paradigm Shifts

mindset of the new patient-turned-consumer has fundamentally shifted and there is no looking back. Anyone connected to healthcare needs to learn;

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Connected Health

Connected Health is the most dynamic phenomenon in healthcare technology today. From smartphones and tablets to apps, body sensors and;

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Connected Health

Connected Health is the most dynamic phenomenon in healthcare technology today. From smartphones and tablets to apps, body sensors and;

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People and Products

By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design;

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People and Products

By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design;

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The Connected Consumer

with precision to individual mobile devices. The connected customer is blurring the line between online and offline sales resulting in an;

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Practitioner's Guide to Cellular IoT

our lives daily. The key aspects of IoT are covered in this book, including the anatomy of an IoT device and how it is connected to a backend;

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Advances in Advertising Research X: Multiple Touchpoints in Brand Communication

and very diverse consumer touchpoints in an omni-connected world. Advances in Advertising Research are published by the European Advertising;

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Rise Of The Platform Marketer

necessary to engage the modern consumer * Gain a deep understanding of Connected Customer Relationship Management * Leverage trends in technology;

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The World According to Bridget Jones: Discourses of Identity in Chicklit Fictions

is connected with the process of identity formation, the book points out the possibility of the reader s identification with certain fictional;

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A Commercial Law of Privacy and Security for the Internet of Things

. Instead, these activities now include ordinary tasks, such as using an internet-connected refrigerator or washing machine. At the same time, the;

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A Commercial Law of Privacy and Security for the Internet of Things

. Instead, these activities now include ordinary tasks, such as using an internet-connected refrigerator or washing machine. At the same time, the;

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Mobile Phones as the Ultimate Shopping Assistants. Mobile Commerce in the Purchasing Process and its Impact on the Consumer Behavior

in the telecommunication infrastructure by contemporary decreasing prices. The needs and expectations of the consumer to mobile commerce by the;

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Concepts of Quality Connected to Social Media and Emotions

Denisa Elena Vlad highlights the influence of social media and emotions on the consumer and his perception of the quality of products. She;

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Fabricating Consumers - The Sewing Machine In Modern Japan

Since its early days of mass production in the 1850s, the sewing machine has been intricately connected with the global development;

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Brand Fans

Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques;

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Gen BuY

Filled with surprising insights into the psyche of Gen Y buyers Written by an expert in consumer research and a well-connected media consumer;

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Data Access, Consumer Interests and Public Welfare

regimes, they explore the potential of various fields of the law (competition and contract law, data protection and consumer law, sector-specific;

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EU Internet Law

issues found in areas directly connected with the Internet, such as intellectual property, data protection, consumer law, criminal law and;

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Varieties of Political Consumerism

in boycotting and buycotting. As the book shows, there is not one type of 'political consumer', but several, and their occurrence is directly connected;

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Research Handbook on EU Internet Law

The Internet has brought about unprecedented changes to modern life, creating a connected society but also radically opening up the;

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Psychology of Consumer & Social Influence

range of issues that are examined. The papers are broadly connected within the consumer and social influence domain, but vary considerably;

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