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Social Influence and Consumer Behavior

A good deal of consumer research is focused on social influence, since consumers make purchase decisions in the context of a social;

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Social Influence and Consumer Behavior

A good deal of consumer research is focused on social influence, since consumers make purchase decisions in the context of a social;

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The Social Psychology of Consumer Behaviour

? How can marketing influence and respond to consumers? The Social Psychology of Consumer Behaviour illuminates an area of intense academic and;

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Current Perspectives on Consumer Psychology

Consumer psychology is an important area that studies how our thoughts, beliefs, feelings, and perceptions influence our buying behaviors;

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Social Psychology and Theories of Consumer Culture

Social Psychology and Theories of Consumer Culture: A Political Economy Perspective presents a critical analysis of the leading positions;

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Social Psychology and Theories of Consumer Culture

Social Psychology and Theories of Consumer Culture: A Political Economy Perspective presents a critical analysis of the leading positions;

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Social Psychology of Consumer Behavior

The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by;

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Social Psychology of Consumer Behavior

The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by;

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Psychology of Consumer & Social Influence

of theoretical issues within a fairly narrow research focus. In this book, you will find a set of consumer and social researchers - some among the best;

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The Psychology of Influence

of Influence will be invaluable reading for students and researchers across a range of areas within applied and social psychology, as well as those;

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Leveraging Consumer Behavior and Psychology in the Digital Economy

consumer behavior and psychology has become a dominant ground for researchers and practitioners to inspect the trends, opportunities, and;

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Leveraging Consumer Behavior and Psychology in the Digital Economy

consumer behavior and psychology has become a dominant ground for researchers and practitioners to inspect the trends, opportunities, and;

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The Routledge Companion to Consumer Behavior Analysis

in marketing, consumer behavior, behavior analysis, social psychology, behavioral economics and behavioral psychology.;

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The Routledge Companion to Consumer Behavior Analysis

in marketing, consumer behavior, behavior analysis, social psychology, behavioral economics and behavioral psychology.;

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Qualitative Research Methods in Consumer Psychology

, therapy and health. Researchers, teaching faculty, and students in the field of consumer and social psychology will benefit from the applied;

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Understanding Rivalry and Its Influence on Sports Fans

behavior in order to predict and identify their effect on social interaction, consumer behavior, and the entertainment industry. Understanding;

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The Dark Side of Social Media

The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing;

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The Dark Side of Social Media

The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing;

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Qualitative Research Methods in Consumer Psychology

, therapy and health. Researchers, teaching faculty, and students in the field of consumer and social psychology will benefit from the applied;

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Consumer Culture, Identity and Well-Being

perfect body, desirable consumer goods, and affluent lifestyles, yet psychology is only just beginning to take account of the profound influence;

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Consumer Culture, Identity and Well-Being

perfect body, desirable consumer goods, and affluent lifestyles, yet psychology is only just beginning to take account of the profound influence;

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Psychological Foundations of Marketing

This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer;

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Psychological Foundations of Marketing

This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer;

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Consumer Psychology in a Social Media World

Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding;

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Consumer Psychology in a Social Media World

Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding;

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Consumer Behavior and Advertising Involvement

This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology;

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Consumer Behavior and Advertising Involvement

This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology;

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