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The Social Psychology of Consumer Behaviour

? How can marketing influence and respond to consumers? The Social Psychology of Consumer Behaviour illuminates an area of intense academic and;

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Consumer Behaviour (RLE Consumer Behaviour)

This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer;

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Consumer Behaviour (Rle Consumer Behaviour): A Practical Guide

This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer;

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Social Psychology and Theories of Consumer Culture

Social Psychology and Theories of Consumer Culture: A Political Economy Perspective presents a critical analysis of the leading positions;

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Social Psychology and Theories of Consumer Culture

Social Psychology and Theories of Consumer Culture: A Political Economy Perspective presents a critical analysis of the leading positions;

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Applied Social Psychology

Applied Social Psychology combines the science of social psychology with the practical application of solving social problems that exist;

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Applied Social Psychology

Applied Social Psychology combines the science of social psychology with the practical application of solving social problems that exist;

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Consumer Psychology

underlying thought processes. Psychology is central to an effective understanding of consumer behaviour and this book shows how it can be used to;

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Marketing Psychology

Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to;

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Marketing Psychology

Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to;

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Consumer Behaviour

Consumer behaviour as an academic discipline combines a number of subjects - economics, marketing, anthropology, sociology and psychology;

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Consumer Psychology 2e

psychology. It is also important reading for anyone studying consumption, whether in marketing, consumer behaviour, sociology, anthropology, business;

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The Influence of Values on Consumer Behaviour

is cross-culturally applicable to consumer behaviour and brand choice. The values concept is used in psychology to identify the motivations;

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The Influence of Values on Consumer Behaviour

is cross-culturally applicable to consumer behaviour and brand choice. The values concept is used in psychology to identify the motivations;

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Consumption Behaviour and Social Responsibility

This book investigates the concept of consumer social responsibility (CnSR) by considering the combination of 'consumption behaviour' and;

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Consumption Behaviour and Social Responsibility

This book investigates the concept of consumer social responsibility (CnSR) by considering the combination of 'consumption behaviour' and;

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New Developments and Approaches in Consumer Behaviour Research

including the emotional and cognitive as well as social factors influencing consumer behaviour.;

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Consuming Extreme Sports: Psychological Drivers and Consumer Behaviours of Extreme Athletes

-dollar industry. The behaviour of athletes who participate in them differs from the majority of consumers in that they voluntarily seek out risky;

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The Economics of Conspicuous Consumption

A feature of the new consumer societies which has emerged in more recent years has been the growing economic and social importance;

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Social Psychology of Consumer Behavior

The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by;

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Social Psychology of Consumer Behavior

The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by;

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Cases in Consumer Behaviour

Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the;

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The Psychology of the Asian Consumer

Why is it important to conduct research on the psychology of the Asian consumer? What research themes have already emerged? What are the;

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The Psychology of the Asian Consumer

Why is it important to conduct research on the psychology of the Asian consumer? What research themes have already emerged? What are the;

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Leveraging Consumer Behavior and Psychology in the Digital Economy

consumer behavior and psychology has become a dominant ground for researchers and practitioners to inspect the trends, opportunities, and;

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Leveraging Consumer Behavior and Psychology in the Digital Economy

consumer behavior and psychology has become a dominant ground for researchers and practitioners to inspect the trends, opportunities, and;

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Consumer Demographics and Behaviour

in consumer behaviour arising from different cultures and social customs. It uses analytical tools that are explained and accessible to readers with a;

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