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The Psychology of Marketing

This comprehensive guide to both the theory and application of psychology to marketing comes from the author team that produced the;

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Handbook of Consumer Psychology

psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have;

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Current Perspectives on Consumer Psychology

Consumer psychology is an important area that studies how our thoughts, beliefs, feelings, and perceptions influence our buying behaviors;

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Gestalt Psychology for Marketing and Leadership

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Marketing Psychology

Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to;

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Marketing Psychology

Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to;

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Creating Images and the Psychology of Marketing Communication

The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it;

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Creating Images and the Psychology of Marketing Communication

The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it;

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Qualitative Marketing Research

in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic;

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Qualitative Marketing Research

in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic;

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Sports Marketing and the Psychology of Marketing Communication

. It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology;

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Sports Marketing and the Psychology of Marketing Communication

. It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology;

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The Routledge Companion to Consumer Behavior Analysis

from economic psychology, behavioral psychology and experimental economics, but its chief focus is on the critical evaluation of consumer;

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The Routledge Companion to Consumer Behavior Analysis

from economic psychology, behavioral psychology and experimental economics, but its chief focus is on the critical evaluation of consumer;

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Marketing in Context

The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so;

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The Influence of Values on Consumer Behaviour

Substantial progress has been made in the conceptualization of values within psychology. The importance of values is also acknowledged;

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The Influence of Values on Consumer Behaviour

Substantial progress has been made in the conceptualization of values within psychology. The importance of values is also acknowledged;

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The Marketing Firm

This book provides an expert analysis of the theory of the marketing firm by drawing upon operant psychology, economic theory and marketing;

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Psycholinguistic Phenomena in Marketing Communications

communication, marketing, social psychology, linguistics, and neuropsychology. A range of perspectives is discussed, from qualitative text analysis to;

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How People Buy Online

A book that delves into human psychology to make sense of the world of marketing.;

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Advances in Digital Marketing and Ecommerce: First International Conference, 2020

). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce;

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Marketing Nutrition

improve their nutrition. Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which;

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Marketing Nutrition

improve their nutrition. Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which;

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Advances in Digital Marketing and eCommerce

include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer;

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Psychological Foundations of Marketing

This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer;

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Psychological Foundations of Marketing

This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer;

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The Psychology of Food Marketing and Overeating

. With research conducted by leading scholars from across the world, this is essential reading for students and academics in psychology and;

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