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This comprehensive guide to both the theory and application of psychology to marketing comes from the author team that produced the;
Vergelijkbare producten zoals The Psychology of Marketing
at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well;
Vergelijkbare producten zoals Handbook of Consumer Psychology
The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it;
Vergelijkbare producten zoals Creating Images and the Psychology of Marketing Communication
The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it;
Vergelijkbare producten zoals Creating Images and the Psychology of Marketing Communication
Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to;
Vergelijkbare producten zoals Marketing Psychology
Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to;
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. To understand consumer psychology, it is necessary to understand the perspectives of consumer psychology, know the theories of consumer;
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. It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology;
Vergelijkbare producten zoals Sports Marketing and the Psychology of Marketing Communication
. It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology;
Vergelijkbare producten zoals Sports Marketing and the Psychology of Marketing Communication
in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic;
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in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic;
Vergelijkbare producten zoals Qualitative Marketing Research
from economic psychology, behavioral psychology and experimental economics, but its chief focus is on the critical evaluation of consumer;
Vergelijkbare producten zoals The Routledge Companion to Consumer Behavior Analysis
from economic psychology, behavioral psychology and experimental economics, but its chief focus is on the critical evaluation of consumer;
Vergelijkbare producten zoals The Routledge Companion to Consumer Behavior Analysis
Substantial progress has been made in the conceptualization of values within psychology. The importance of values is also acknowledged;
Vergelijkbare producten zoals The Influence of Values on Consumer Behaviour
Substantial progress has been made in the conceptualization of values within psychology. The importance of values is also acknowledged;
Vergelijkbare producten zoals The Influence of Values on Consumer Behaviour
This book provides an expert analysis of the theory of the marketing firm by drawing upon operant psychology, economic theory and marketing;
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The field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic;
Vergelijkbare producten zoals Psycholinguistic Phenomena in Marketing Communications
The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so;
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This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer;
Vergelijkbare producten zoals Psychological Foundations of Marketing
This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer;
Vergelijkbare producten zoals Psychological Foundations of Marketing
. With research conducted by leading scholars from across the world, this is essential reading for students and academics in psychology and;
Vergelijkbare producten zoals The Psychology of Food Marketing and Overeating
. With research conducted by leading scholars from across the world, this is essential reading for students and academics in psychology and;
Vergelijkbare producten zoals The Psychology of Food Marketing and Overeating
The field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic;
Vergelijkbare producten zoals Psycholinguistic Phenomena in Marketing Communications
A book that delves into human psychology to make sense of the world of marketing.;
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of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers;
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about brands, why they like them and what purposes they serve. This means delving into the psychology of the consumer to find ways;
Vergelijkbare producten zoals The Psychology of Consumer Profiling in a Digital Age
about brands, why they like them and what purposes they serve. This means delving into the psychology of the consumer to find ways;
Vergelijkbare producten zoals The Psychology of Consumer Profiling in a Digital Age
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