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The Psychology of Marketing

This comprehensive guide to both the theory and application of psychology to marketing comes from the author team that produced the;

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Handbook of Consumer Psychology

at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well;

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Creating Images and the Psychology of Marketing Communication

The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it;

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Creating Images and the Psychology of Marketing Communication

The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it;

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Marketing Psychology

Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to;

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Marketing Psychology

Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to;

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Current Perspectives on Consumer Psychology

. To understand consumer psychology, it is necessary to understand the perspectives of consumer psychology, know the theories of consumer;

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Sports Marketing and the Psychology of Marketing Communication

. It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology;

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Sports Marketing and the Psychology of Marketing Communication

. It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology;

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Qualitative Marketing Research

in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic;

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Qualitative Marketing Research

in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic;

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The Routledge Companion to Consumer Behavior Analysis

from economic psychology, behavioral psychology and experimental economics, but its chief focus is on the critical evaluation of consumer;

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The Routledge Companion to Consumer Behavior Analysis

from economic psychology, behavioral psychology and experimental economics, but its chief focus is on the critical evaluation of consumer;

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The Influence of Values on Consumer Behaviour

Substantial progress has been made in the conceptualization of values within psychology. The importance of values is also acknowledged;

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The Influence of Values on Consumer Behaviour

Substantial progress has been made in the conceptualization of values within psychology. The importance of values is also acknowledged;

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The Marketing Firm

This book provides an expert analysis of the theory of the marketing firm by drawing upon operant psychology, economic theory and marketing;

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Psycholinguistic Phenomena in Marketing Communications

The field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic;

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Marketing in Context

The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so;

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Psychological Foundations of Marketing

This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer;

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Psychological Foundations of Marketing

This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer;

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The Psychology of Food Marketing and Overeating

. With research conducted by leading scholars from across the world, this is essential reading for students and academics in psychology and;

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The Psychology of Food Marketing and Overeating

. With research conducted by leading scholars from across the world, this is essential reading for students and academics in psychology and;

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Psycholinguistic Phenomena in Marketing Communications

The field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic;

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How People Buy Online

A book that delves into human psychology to make sense of the world of marketing.;

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Integrated Communication

of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers;

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The Psychology of Consumer Profiling in a Digital Age

about brands, why they like them and what purposes they serve. This means delving into the psychology of the consumer to find ways;

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The Psychology of Consumer Profiling in a Digital Age

about brands, why they like them and what purposes they serve. This means delving into the psychology of the consumer to find ways;

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