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Cross-Cultural Marketing

impact on marketing theory and practice and will examine the importance of the cultural context in different societies' marketing practices;

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Marketing in Context

broader cultural context to successfully influence consumers.;

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Strategic Social Marketing

Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing;

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Strategic Social Marketing

Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing;

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Marketing for Engineers, Scientists and Technologists

skills to put the marketing into context (i.e. finance for marketing, managing people and project management).;

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Retail Marketing Theory In Fashion Retailing Context

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Context Marketing Revolution

In a world of limitless media noise, how can businesses break through to customers? Context. We are in the midst of a massive media;

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Foundations of Marketing Communications

communications in a European context. Based on the authoritative and successful Marketing Communications: A European Perspective 2nd edition, this book;

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Transforming Relationship Marketing

successful relationship marketing in the digital context. The book also addresses the opportunities and challenges associated with the;

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Marketing Research

. Understand theory and application of marketing research in a European context Marketing Research: Applied Insight, 6th Edition, by Nunan;

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Marketing and Public Relations Handbook for Museums, Galleries and Heritage Attractions

attract more visitors. This text covers various aspects of marketing and PR in a museum/gallery context.;

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Marketing and Public Relations Handbook for Museums, Galleries, and Heritage Attractions

attract more visitors. This text covers various aspects of marketing and PR in a museum/gallery context.;

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Marketing Communications

Learn the techniques and applications of marketing communications in a European context Marketing Communications: A European Perspective;

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Marketing Tourism in South Africa

Marketing Tourism in South Africa 6e offers a solid foundation in marketing theory applied to the unique context of the tourism industry;

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The Essence of Small Business

management decisions in the context of the international marketing process.;

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Historical Research in Marketing Management

management context. Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history;

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Historical Research in Marketing Management

management context. Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history;

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Marketing Design met Customer Journey Mapping

, maar over het ontwerpen van creatieve oplossingen voor je klanten. Natuurlijk moet je, om goed te kunnen ontwerpen, je wel verdiepen in de klant en in de context;

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Marketing fundamentals

global context. Marketing Fundamentals is the European edition of Grondslagen van de marketing, the market leader in the Netherlands for over 25;

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Marketing Fundamentals

Marketing Fundamentals provides a comprehensive European perspective on the field, embedded in a global context. Its engaging, lively;

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Marketing Applications

context of organizations, business management practice and the changing business environment. It is equally useful for the undergraduate and;

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The Future of Marketing

This book is intended for practitioners and academics who wish to develop an understanding of marketing in an international context. The;

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Social Media in the Marketing Context

and changing culture indicates that much of the research around this topic is still highly fragmented. Social Media in the Marketing Context;

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Foundations of Marketing

This contemporary introductory text explores the key areas of marketing within an international context. Moreover it seeks to expand the;

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Marketing Planning

marketing planning process, whilst highlighting the three core themes of environment, strategy and context. The book features an innovative running;

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Marketing Changes

by alternative, specialised monographs. The first section puts current marketing thought into context and examines the most dramatic;

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Marketing Communications

Offers an outline of the theories, methodologies and applications of marketing communications in a continental context. This third edition;

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