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Foundations Of Marketing

Foundations of Marketing is designed to provide a concise introduction to the fundamental principle;...

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Foundations Of Marketing

Foundations of Marketing is designed to provide a concise introduction to the fundamental principle;...

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Psychological Foundations of Marketing

of social influence on consumption. Now featuring case studies throughout to highlight how psychological research can be applied in the marketplace;

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Psychological Foundations of Marketing

how psychological research can be applied in the marketplace, and insightful analysis of the role of digital media and new technologies, this;

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Foundations of Marketing Communications

Foundations of Marketing Communications offers a concise overview of the cornerstones, techniques an;...

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Student Study Guide for Foundations of Psychological Testing

A student study guide to accompany the Fifth Edition of Miller and Lovler's Foundations of Psychological Testing (9781483369259).;

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Foundations of Marketing

Designed to provide an introduction to the fundamental principles and practices of marketing.;...

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Foundations of Marketing

Presents a grounding in the fundamentals of contemporary marketing, and includes examples of marketi;...

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Foundations of Marketing

Popular with readers from all backgrounds and interest levels, FOUNDATIONS OF MARKETING, 6th Edition;...

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Psychological Foundations of Education (NC-1)

The Psychological Foundations of Education Passbook® provides hundreds of questions and answers in the relevant subject areas and;

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Foundations of Marketing

Introduce the essentials and latest trends in marketing with strong visuals and timely discussions i;...

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Foundations Of Marketing

The bestselling Foundations of Marketing by David Jobber and John Fahy is back in a contemporary and;...

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Foundations of Marketing

Gain the understanding you need to think and act like a marketer the most current principles of mark;...

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Foundations of Marketing

Valued by instructors and students alike, Foundations of Marketing presents an accessible introducti;...

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Marketing Research: Methodological Foundations

Presents superior, balanced coverage of both the qualitative and quantitative aspects of marketing r;...

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Marketing Foundations, International Edition

Popular with readers from all backgrounds and interest levels, MARKETING FOUNDATIONS, 5E, Internatio;...

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Marketing Research

Expect superior, balanced coverage of both qualitative and quantitative marketing research with this;...

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Digital Marketing Communicating, Selling and Connecting

Digital Marketing: Communicating, Selling and Connecting is an invaluable and vital tool for student;...

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Digital Marketing Communicating, Selling and Connecting

Digital Marketing: Communicating, Selling and Connecting is an invaluable and vital tool for student;...

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The Foundations of Psychoanalytic Theories

of psychological terms and explanations, and the relation between neuroscien;

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Foundations of Marketing

This contemporary introductory text explores the key areas of marketing within an international cont;...

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Consumer Behaviour

Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by;

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Consumer Behaviour

Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by;

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Handbook of Pricing Research in Marketing

, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge;

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Handbook of Pricing Research in Marketing

, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge;

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Consuming Extreme Sports: Psychological Drivers and Consumer Behaviours of Extreme Athletes

psychology in this regard. The book adopts a novel approach based on established psychological theories concerning the behaviour of extreme;

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Marketing Foundations, International Edition

MARKETING FOUNDATIONS, 3e, International Edition offers a concise, straightforward approach to basic;...

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