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Mobile Phones as the Ultimate Shopping Assistants. Mobile Commerce in the Purchasing Process and its Impact on the Consumer Behavior

marketing. The research question assumes that mobile commerce influences the purchasing process and the consumer behavior likewise that mobile;

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Mobile Commerce

can enhance the other. Consumers use both electronic commerce and mobile commerce, as well as offline shopping, on their path to purchase;

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Impact of Mobile Services on Business Development and E-Commerce

changed the business landscape and have transformed consumer behavior. It is important to understand the impact that these services have on users;

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Mobile Apps & Banking

beneficial services designed to enhance the consumer shopping experience. These apps allow smartphone users to compare competing products and;

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Impact of Mobile Payment Applications and Transfers on Business

transfer and its impact in social, corporate, and micro- and macro-policies concerning the aggregate economy and individual households as a whole;

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Impact of Mobile Payment Applications and Transfers on Business

transfer and its impact in social, corporate, and micro- and macro-policies concerning the aggregate economy and individual households as a whole;

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Mobile services in retail and their influence on customer satisfaction

accessibility of the Internet have an impact on the consumers' behavior in stationary stores. Customers do price checks with their smartphone, watching;

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Sustainability in Consumer's Purchasing Behavior

of this manuscript is to identify those sustainability initiatives that are valued by consumers. As sustainability initiatives are dependent on;

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Mobile Electronic Commerce

mobile commerce technologies and systems to further improve the consumer experience. It also discusses the impact of mobile commerce on society;

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Mobile Electronic Commerce

mobile commerce technologies and systems to further improve the consumer experience. It also discusses the impact of mobile commerce on society;

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Foundations of Mobile Media Studies

, political uprisings, labor, mobile phones in the developing world, gender, the mobile device's impact on reading, mobile television, and mobile;

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Foundations of Mobile Media Studies

, political uprisings, labor, mobile phones in the developing world, gender, the mobile device's impact on reading, mobile television, and mobile;

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Mobile Marketing Channel

effective consumer interaction mode; and (vi) Consumer multichannel behavior. It is important to use the SMS-based mobile channel as a radical tool;

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Mobile Web and Intelligent Information Systems

This book constitutes the refereed proceedings of the 12th International Conference on Mobile Web and Intelligent Information Systems;

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Strategies and Tools for Managing Connected Consumers

digital marketplace as well as recent development and empirical research on consumer behavior. Featuring coverage on a broad range of topics such;

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From Protest to Surveillance - The Political Rationality of Mobile Media

with the subject's empowerment through mobile phones. The limits of mobile phone impact on activism are examined, and how it compromises its;

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Mobile Commerce

technology (hardware and software) involved, research on the expected impact of this technology on business and consumers and case studies describing;

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The Third Screen

The television allowed companies to send ads directly to consumers' living rooms, and the computer allowed them to start interacting with;

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Chinas Mobile Economy

is, and impact on global capital markets, foreign investors, consumer companies, and the global economy as a whole * Explore the e-commerce;

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Telephone Surveys in Europe

. In dual frame designs, respondents are contacted both via mobile phone and landline. The third part focuses on the usage of mobile phones in the;

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Cramming & Third Party Billing on Mobile Phones

phone bills as consumer use of mobile phones increased. Throughout this period, the industry has assured the public that its self-regulatory;

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Mobile Phones

and intercultural communication. This book presents topical research in the study of the technology, network and user issues in mobile phones;

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mHealth Innovation

from the Mobile Frontier explores the promise of mHealth as a balance between emerging technologies and process innovations leading to improved;

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Tap

consumers, and curated offers. Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the;

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Tap

consumers, and curated offers. Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the;

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Cell Phone Use & Health Risks

Mobile phone use in the United States has risen dramatically over the last 20 years, and Americans increasingly rely on mobile phones as;

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Making Money on the Mobile Internet

In the United States, mobile commerce is a $1 billion industry and growing. More and more people are using their mobile phones everywhere;

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