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Highly Effective Marketing Analytics

Highly Effective Marketing Analytics infuses analytics into marketing to help improve marketing performance and raise analytics IQ for;

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Marketing Analytics

The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of l;...

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Digital Analytics for Marketing

This comprehensive book provides students with a grand tour of the tools needed to measure digital;...

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Digital Analytics for Marketing

This comprehensive book provides students with a grand tour of the tools needed to measure digital;...

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Consumer Behaviour and Analytics

Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing realit;...

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Consumer Behaviour and Analytics

Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing realit;...

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Marketing Analytics Roadmap

Many managers view marketing as a creative endeavor, not something that is measurable or manageable ;...

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Data Analytics in Marketing, Entrepreneurship, and Innovation

Innovation based in data analytics is a contemporary approach to developing empirically supported ad;...

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Big Data Analytics

Big Data Analytics: Applications in Business and Marketing explores the concepts and applications re;...

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Big Data Analytics

Big Data Analytics: Applications in Business and Marketing explores the concepts and applications re;...

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Social Media Analytics Strategy

This book shows you how to use social media analytics to optimize your business performance. The too;...

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Principles of Marketing Engineering and Analytics

Principles of Marketing Engineering and Analytics;...

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Marketing Data Science

Now, a leader of Northwestern University's prestigious analytics program presents a fully-integrated;...

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Marketing Management

The need for effective marketing is as strong as ever in today's highly competitive and global business environment. The challenge for;

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Marketing Analytics

Who is most likely to buy and what is the best way to target them? How can I use both consumer analy;...

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Marketing Analytics

Who is most likely to buy and what is the best way to target them? How can I use both consumer analy;...

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Marketing Analytics Data Driven Techniqu

Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using d;...

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Mastering Market Analytics

In Mastering Market Analytics, Robert Kozielski presents various measurement systems and marketing m;...

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Marketing Database Analytics

Marketing Database Analytics presents a step-by-step process for understanding and interpreting data;...

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Marketing Database Analytics

Marketing Database Analytics presents a step-by-step process for understanding and interpreting data;...

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Digital Marketing Excellence

by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital;

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Digital Marketing Excellence

two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate;

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Digital Marketing Excellence

students of business or marketing who want a thorough yet practical grounding in digital marketing. Written by two highly experienced digital;

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DataFirst Marketing

Supercharge your marketing strategy with data analytics In Data-First Marketing: How to Compete ;...

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Ultimate Web Marketing Guide, The

EVERYTHING YOU NEED TO KNOW ABOUT WEB, MOBILE, & SOCIAL MARKETING! Your expert, up-;...

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Pricing, Online Marketing Behavior, and Analytics

Over the past few decades marketing practices have shifted with the sudden growth of social media an;...

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Adobe Analytics For Dummies

Use Adobe Analytics as a marketer -not a programmer! If you're a marketer in need of a non-technical;...

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