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Marketing Analytics Data Driven Techniqu

Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to;

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Data Analytics in Marketing, Entrepreneurship, and Innovation

Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial;

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Marketing Analytics

The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing;

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Consumer Behaviour and Analytics

Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine;

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Consumer Behaviour and Analytics

Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine;

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Marketing Strategy

marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This;

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Big Data Analytics

Big Data Analytics: Applications in Business and Marketing explores the concepts and applications related to marketing and business as well;

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Big Data Analytics

Big Data Analytics: Applications in Business and Marketing explores the concepts and applications related to marketing and business as well;

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Data-Driven Personas

Data-driven personas are a significant advancement in the fields of human-centered informatics and human-computer interaction. Data-driven;

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Data Driven Marketing For Dummies

Embrace data and use it to sell and market your products Data is everywhere and it keeps growing and accumulating. Companies need to;

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Advanced Digital Marketing Strategies in a Data-Driven Era

In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how;

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Enterprise Analytics

exponentially larger amounts of data than ever, and now they have to figure out what to do with it. Using analytics, you can harness this data, discover;

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Data Science for Marketing Analytics

the Python programming language Key Features Use data analytics and machine learning in a sales and marketing context Gain insights;

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DataFirst Marketing

Supercharge your marketing strategy with data analytics In Data-First Marketing: How to Compete & Win in the Age of Analytics;

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Marketing Database Analytics

Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive;

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Marketing Database Analytics

Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive;

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Predictive Marketing

immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven;

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Contemporary Issues in Digital Marketing

discourse. With contributions from world-renowned experts, the book covers: * Big Data, Artificial Intelligence and Analytics in Digital;

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Data-Driven Law

For increasingly data-savvy clients, lawyers can no longer give it depends answers rooted in anecdata. Clients insist that their lawyers;

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Data-Driven Law

For increasingly data-savvy clients, lawyers can no longer give it depends answers rooted in anecdata. Clients insist that their lawyers;

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Big Data, Data Mining, And Machine Learning

With big data analytics comes big insights into profitability Big data is big business. But having the data and the computational power to;

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Advanced Theory and Practice in Sport Marketing

of all sport marketing and sport business degree courses New edition covers key emerging issues including analytics and data-driven research;

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Advanced Theory and Practice in Sport Marketing

of all sport marketing and sport business degree courses New edition covers key emerging issues including analytics and data-driven research;

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Business Analytics, Volume I

This book deals with Business Analytics (BA) - an emerging area in modern business decision making. Business analytics is a data driven;

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Sport Business Analytics

industry. This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added;

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Implementing an Analytics Culture for Data Driven Decisions

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Big Data Analytics for Entrepreneurial Success

In a resolutely practical and data-driven project universe, the digital age changed the way data is collected, stored, analyzed, visualized;

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