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Big Data Analytics

algorithm Market basket analysis Anticipating consumer purchase behavior Variation in shopping patterns Big data analytics for market;

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Big Data Analytics

algorithm Market basket analysis Anticipating consumer purchase behavior Variation in shopping patterns Big data analytics for market;

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Marketing Data Science

-relevant information for lawsuit discovery; gleaning insights from anonymous web surfing data, and more. This text's extensive set of web and;

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Data Analytics in Marketing, Entrepreneurship, and Innovation

, tools, and practices for creating business opportunities through data analytics. It features case studies that provide realistic examples;

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Data Science for Marketing Analytics

techniques for marketing analytics Explore uses of machine learning to power your marketing analyses Work through each stage of data analytics with;

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Data Science for Marketing Analytics

the power of data to reach your marketing goals with this practical guide to data science for business. This book will help you get started;

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Recent Developments in Data Science and Business Analytics

This edited volume is brought out from the contributions of the research papers presented in the International Conference on Data Science;

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Marketing Analytics

Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s. As they illustrate, big;

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DataFirst Marketing

marketing's own campaign metrics. Data is the next big battlefield for not just marketers, but also for the business because the judicious application;

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Marketing Database Analytics

Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive;

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Marketing Database Analytics

Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive;

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Analytics and Data Science

technologies in various domains are still evolving. For instance, the explosive growth in big data and social media analytics requires examination;

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Marketing Analytics

, jargon-free explanations on how to apply different analytical models for each purpose. From targeted list creation and data segmentation, to;

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Marketing Analytics

, jargon-free explanations on how to apply different analytical models for each purpose. From targeted list creation and data segmentation, to;

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Data Science and Analytics for SMEs

of a business' operations. SMEs are looking for ways to use data science and analytics, and this need is becoming increasingly pressing with;

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Data Science and Analytics for SMEs

of a business' operations. SMEs are looking for ways to use data science and analytics, and this need is becoming increasingly pressing;

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Data Science

, Machine Learning, and Big Data - That You Don't Data Science for Business: Predictive Modeling, Data Mining, Data Analytics, Data Warehousing;

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Digital Analytics for Marketing

for using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical;

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Digital Analytics for Marketing

for using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical;

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Strategic Innovative Marketing

with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover;

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Strategic Innovative Marketing

for a focus on innovative applications in all aspects of marketing, of computerized technologies related to data analytics, predictive;

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Teaching Data Analytics

programs and take steps to close the gap. Teaching Data Analytics: Pedagogy and Program Design is a reference for faculty and administrators;

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Teaching Data Analytics

programs and take steps to close the gap. Teaching Data Analytics: Pedagogy and Program Design is a reference for faculty and administrators;

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Text Analytics

Focusing on methodologies, applications and challenges of textual data analysis and related fields, this book gathers selected and peer;

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Enterprise Analytics

research on analytics in a single primer for maximizing the value of enterprise data. Enterprise Analytics is today's definitive guide to analytics;

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Statistical Data Analytics

Solutions Manual to accompany Statistical Data Analytics: Foundations for Data Mining, Informatics, and Knowledge Discovery A comprehensive;

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Marketing Analytics Roadmap

number, you need analytics. This expectation is intimidating for the many sales and marketing managers who rely on marketing instincts, not;

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