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Big Data Analytics

of consumer behavior. The book concludes with digital marketing, marketing by consumer analytics, web analytics for digital marketing, and smart;

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Big Data Analytics

of consumer behavior. The book concludes with digital marketing, marketing by consumer analytics, web analytics for digital marketing, and smart;

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Contemporary Issues in Digital Marketing

surrounding ethics and privacy * Current and future issues surrounding Social Media * Key considerations for the future of Digital Marketing;

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Digital Analytics for Marketing

This comprehensive book provides students with a grand tour of the tools needed to measure digital activity and implement best practices;

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Digital Analytics for Marketing

This comprehensive book provides students with a grand tour of the tools needed to measure digital activity and implement best practices;

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Essentials of Digital Marketing

essential terms, and practices of digital marketing and applies theory to explain the rationale for choosing to use a specific approach in a given;

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Essentials of Digital Marketing

essential terms, and practices of digital marketing and applies theory to explain the rationale for choosing to use a specific approach in a given;

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Digital Marketing

An unbiased, balanced guide to all aspects of digital marketing planning and strategy, from social media, mobile and VR marketing to;

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Digital Marketing

An unbiased, balanced guide to all aspects of digital marketing planning and strategy, from social media, mobile and VR marketing to;

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Digital Marketing Excellence

your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms;

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Digital Marketing Excellence

part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and;

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Digital Marketing Analytics

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Adobe Analytics For Dummies

Analytics, this book is the perfect place to start. Adobe Analytics For Dummies arms you with a basic knowledge of the key features so that you can;

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Marketing Analytics

pressing marketing questions, such as setting the optimal price for one's product or designing effective digital marketing campaigns. Big data;

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Social Media Analytics Strategy

reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing. Social Media;

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Digital Marketing Fundamentals

Marketing Fundamentals is very suitable for commercial and management courses in Higher Education and also for professionals active in digital;

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Digital Marketing Fundamentals

. Digital Marketing Fundamentals is very suitable for commercial and management courses in Higher Education and also for professionals active;

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Digital Marketing Fundamentals

. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, the use of the Internet for market research, product;

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The Digital Marketer

targeting and positioning practices for today's digital era * How customer insights derived from big and small data and analytics, combined with;

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Digital Marketing Strategy

, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection;

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Digital Marketing Strategy

, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection;

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DataFirst Marketing

, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business. Digital transformation has;

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Highly Effective Marketing Analytics

Highly Effective Marketing Analytics infuses analytics into marketing to help improve marketing performance and raise analytics IQ for;

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Adobe Sitecatalyst Handbook

As the world of marketing goes digital, companies must integrate web analytics into their process to see evaluate how marketing campaigns;

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Digital Marketing Excellence

and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms;

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Cambridge Marketing Handbook

and how to create and implement a co-ordinated digital campaign are essential elements for every marketer's toolbox. And Digital Marketing;

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Data Analytics in Marketing, Entrepreneurship, and Innovation

, tools, and practices for creating business opportunities through data analytics. It features case studies that provide realistic examples;

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