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An unbiased, balanced guide to all aspects of digital marketing planning and strategy, from social media, mobile and VR marketing to;
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An unbiased, balanced guide to all aspects of digital marketing planning and strategy, from social media, mobile and VR marketing to;
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This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing;
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of consumer behavior. The book concludes with digital marketing, marketing by consumer analytics, web analytics for digital marketing, and smart;
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of consumer behavior. The book concludes with digital marketing, marketing by consumer analytics, web analytics for digital marketing, and smart;
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This comprehensive book provides students with a grand tour of the tools needed to measure digital activity and implement best practices;
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This comprehensive book provides students with a grand tour of the tools needed to measure digital activity and implement best practices;
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* An engaging introduction to the essentials of digital marketing; * Examines of the challenges and issues of integrating digital content;
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* An engaging introduction to the essentials of digital marketing; * Examines of the challenges and issues of integrating digital content;
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Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital;
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Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital;
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start using it quickly and effectively. Even if you're a digital marketer who doesn't have their hands in data day in and day out, this easy;
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pressing marketing questions, such as setting the optimal price for one's product or designing effective digital marketing campaigns. Big data;
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and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and;
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Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the;
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Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the;
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Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic;
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Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready? These are just a few of the newest trends;
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doen wordt vaak digitaal vastgelegd. De hoeveelheid data waarover organisaties kunnen beschikken is dan ook gigantisch. Toch doen organisaties weinig;
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Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics;
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Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics;
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, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business. Digital transformation has;
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Highly Effective Marketing Analytics infuses analytics into marketing to help improve marketing perf;...
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As the world of marketing goes digital, companies must integrate web analytics into their process to see evaluate how marketing campaigns;
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Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully;
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In today's electronic age no organisation can afford to ignore digital marketing. Understanding what tools are available, how to use them;
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