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Contemporary Issues in Digital Marketing

Marketing * Emerging technologies and how they can enhance User Experience * How 'digital' is changing servicescapes * Issues;

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Digital Sport Marketing

Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This;

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Contemporary Issues in Digital Marketing

The theme of this book is digital marketing. We now live in the digital age - indeed, there are more than 3 billion people connected to;

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Contemporary Issues in Marketing

Contemporary Issues in Marketing brings together theory and practitioners' perspectives to present a coherent understanding of topical;

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Customer-Centric Marketing

to show how the marketing theories and tools work in actual business scenarios. Customer-Centric Marketing covers contemporary issues such as;

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Developing Digital Marketing

flux, with the edited chapters paving the way to a better appreciation of how digital marketing is changing particularly through issues such;

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Contemporary Issues in Marketing

Contemporary Issues in Marketing provides an innovative approach to learning about key marketing concepts based on a collaboration with;

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Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations

* Explores the most effective digital marketing strategies and campaigns * Investigates the current status of digital marketing and social;

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Digital Writing

communications careers in the digital space, and on ethical issues related to digital and social media.;

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Essentials of Digital Marketing

* An engaging introduction to the essentials of digital marketing; * Examines of the challenges and issues of integrating digital content;

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Essentials of Digital Marketing

* An engaging introduction to the essentials of digital marketing; * Examines of the challenges and issues of integrating digital content;

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Contemporary Consumption, Consumers and Marketing

Contemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z explores current consumer, consumption and marketing;

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Contemporary Consumption, Consumers and Marketing

Contemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z explores current consumer, consumption and marketing;

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Direct & Digital Marketing In Practice

, Founder and Managing Director of the Institute of Direct Marketing, Direct and Digital Marketing in Practice covers vital issues such as: the new;

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Contemporary Sport Marketing

customer satisfaction new digital marketing channels. Contemporary Sport Marketing: Global perspectives is vital reading for all;

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Contemporary Issues in Marketing

the old perspectives, assumptions, and practices of marketing are no longer satisfactory. Contemporary Issues in Marketing is a;

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Developing Successful Global Strategies for Marketing Luxury Brands

empirical research about the marketing of luxury goods. This book is focused on contemporary issues affecting luxury industries such as digital;

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Digital Marketing

Contemporary Digital Revolution, deals with the world of online co-creation communities and offers in-depth discussion on Facebook marketing;

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Digital and Social Media Marketing

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate;

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Contemporary Issues in Marketing and Consumer Behaviour

; sustainable marketing; the green and the global consumer among many more. Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes;

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Direct, Digital & Data-Driven Marketing

In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics;

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Direct, Digital & Data-Driven Marketing

In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics;

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Digital marketing fundamentals

- First fully-fledged textbook on digital marketing that covers the entire marketing process; - with contributions from more than 20 online;

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Business and Management Issues in the Global and Digital Era

Management Issues in the Global and Digital Era: Indonesian Perspectives written by prominent authors who are specialized in the area from the;

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Digital Marketing

field to help you succeed. Written as an accessible guide to equip you for the digital element of any contemporary marketing role;

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Contemporary Issues in Marketing and Consumer Behaviour

This second edition of Contemporary Issues in Marketing and Consumer Behaviour has been completely revised and updated to keep pace with;

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Contemporary Issues in Marketing and Consumer Behaviour

This second edition of Contemporary Issues in Marketing and Consumer Behaviour has been completely revised and updated to keep pace with;

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