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Contemporary Issues in Marketing

Contemporary Issues in Marketing brings together theory and practitioners' perspectives to present a coherent understanding of topical;

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Contemporary Issues in Marketing

Contemporary Issues in Marketing provides an innovative approach to learning about key marketing concepts based on a collaboration with;

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Contemporary Issues in Marketing

the old perspectives, assumptions, and practices of marketing are no longer satisfactory. Contemporary Issues in Marketing is a;

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Contemporary Issues in Marketing and Consumer Behaviour

; sustainable marketing; the green and the global consumer among many more. Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes;

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Contemporary Issues in Marketing and Consumer Behaviour

This second edition of Contemporary Issues in Marketing and Consumer Behaviour has been completely revised and updated to keep pace with;

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Contemporary Issues in Marketing and Consumer Behaviour

This second edition of Contemporary Issues in Marketing and Consumer Behaviour has been completely revised and updated to keep pace with;

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Handbook of Contemporary Marketing in China

qualitative and quantitative) studies that investigate marketing issues with conceptual significance and managerial importance. The book provides a;

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Managing Services Marketing

behaviour, operations management, and strategy literature. The text also emphasizes contemporary ethical and international issues in services;

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Critical Marketing

of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number;

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Critical Marketing

of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number;

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Marketing Communication

contemporary examination of marketing as a social process, author Varey focuses on a planned, integrated marketing communication programme. He combines;

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Marketing Communication

contemporary examination of marketing as a social process, author Varey focuses on a planned, integrated marketing communication programme. He combines;

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Contemporary Issues in Digital Marketing

Marketing * Emerging technologies and how they can enhance User Experience * How 'digital' is changing servicescapes * Issues;

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Contemporary Issues in Social Media Marketing

void in social media literature. This new text expertly bridges that void. Contemporary Issues in Social Media provides the most cutting;

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Contemporary Issues in Social Media Marketing

void in social media literature. This new text expertly bridges that void. Contemporary Issues in Social Media provides the most cutting;

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Entrepreneurship in International Marketing

of Entrepreneurship in International Marketing brings together a collection of papers dealing with contemporary international marketing issues, including the;

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Marketing Management

This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical;

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Contemporary Consumption, Consumers and Marketing

Contemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z explores current consumer, consumption and marketing;

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Contemporary Consumption, Consumers and Marketing

Contemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z explores current consumer, consumption and marketing;

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Global Marketing

across markets while taking regional differences into account. Global Marketing: aeo Discusses contemporary global issues aeo Covers important;

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Contemporary Issues in Green and Ethical Marketing

accessible overview of the multifaceted and challenging nature of green and ethical issues. In revealing that there are many ways to explore the;

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Contemporary Issues in Green and Ethical Marketing

accessible overview of the multifaceted and challenging nature of green and ethical issues. In revealing that there are many ways to explore the;

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Global Sport Marketing

. The book surveys current trends, issues and best practice in international sport marketing, providing a useful blend of contemporary theory;

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Contemporary Sport Marketing

issues in sport today. Presenting the latest cutting-edge research from countries including India, China, the UK and the USA, it includes;

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International Marketing

view international markets and marketing. Using real-world case studies and vignettes centred on contemporary problems and issues;

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Internet Marketing

marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or as a channel of distribution;

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Marketing Management

Marketing Management offers comprehensive coverage of this important area, dealing with both strategic and operational marketing issues;

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