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of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number;
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of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number;
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Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the major perspectives in critical;
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The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and;
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The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and;
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criticized for not taking a more critical approach to the subject. This is because most conventional marketing thinking takes a broadly managerial;
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criticized for not taking a more critical approach to the subject. This is because most conventional marketing thinking takes a broadly managerial;
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principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.;
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principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.;
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Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety;
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Marketing in Food, Hospitality, Tourism and Events: A Critical Approach provides a unique and critical insight into the marketing process;
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This text is intended to serve as an overview/framework of critical issues of marketing management. It aims to reinforce the cross;
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`This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and;
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approaches to managing organizations that have been developed within the boundaries of marketing, this book presents a critical examination;
Vergelijkbare producten zoals Managing Service Firms
approaches to managing organizations that have been developed within the boundaries of marketing, this book presents a critical examination;
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quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical;
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The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical;
Vergelijkbare producten zoals Marketing Discourse
The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical;
Vergelijkbare producten zoals Marketing Discourse
Marketing Management: Knowledge and Skills, 7/e, by Peter and Donnelly, serves an overview for critical issues in marketing management. The;
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practices. Through offering more than 25 insightful articles by international experts, this reference is a critical resource for advertisers;
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This volume provides a critical examination of branding and marketing in higher education from national, regional, and global perspectives;
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studying marketing theory, critical marketing, and the history of marketing modules.;
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