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Critical Marketing

of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number;

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Critical Marketing

of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number;

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Expanding Disciplinary Space

Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the major perspectives in critical;

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Marketing

`I see this book as an important addition to the marketing literature. A weakness in critical approaches to marketing is that they are;

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Marketing

`I see this book as an important addition to the marketing literature. A weakness in critical approaches to marketing is that they are;

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The Routledge Companion to Critical Marketing

The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and;

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The Routledge Companion to Critical Marketing

The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and;

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Critical Marketing

criticized for not taking a more critical approach to the subject. This is because most conventional marketing thinking takes a broadly managerial;

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Critical Marketing

criticized for not taking a more critical approach to the subject. This is because most conventional marketing thinking takes a broadly managerial;

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Marketing

Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical;

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Strategic Social Marketing

principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.;

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Strategic Social Marketing

principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.;

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Relationship Marketing

Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety;

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Marketing in Food,hospitality, Tourism and Events

Marketing in Food, Hospitality, Tourism and Events: A Critical Approach provides a unique and critical insight into the marketing process;

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Marketing

Electronic Inspection Copy available for instructors here Written by a team of renowned experts in the field, Marketing: A Critical;

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Preface to Marketing Management

This text is intended to serve as an overview/framework of critical issues of marketing management. It aims to reinforce the cross;

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Rethinking Marketing

`This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and;

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Avoiding Critical Marketing Errors

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Managing Service Firms

approaches to managing organizations that have been developed within the boundaries of marketing, this book presents a critical examination;

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Managing Service Firms

approaches to managing organizations that have been developed within the boundaries of marketing, this book presents a critical examination;

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Handbook of the Economics of Marketing

quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical;

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Marketing Discourse

The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical;

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Marketing Discourse

The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical;

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Marketing Management

Marketing Management: Knowledge and Skills, 7/e, by Peter and Donnelly, serves an overview for critical issues in marketing management. The;

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Handbook of Research on Mobile Marketing Management

practices. Through offering more than 25 insightful articles by international experts, this reference is a critical resource for advertisers;

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Competition in Higher Education Branding and Marketing

This volume provides a critical examination of branding and marketing in higher education from national, regional, and global perspectives;

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Marketing Theory

studying marketing theory, critical marketing, and the history of marketing modules.;

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