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Marketing Discourse

The marketing discipline has been dominated by managerial research that has never really been counte;...

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Marketing Discourse

The marketing discipline has been dominated by managerial research that has never really been counte;...

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Contemporary Issues in Digital Marketing

This book presents a comprehensive overview of the key topics, best practices, future opportunities ;...

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Interactive Marketing

This book critically examines the rhetoric surrounding current trends in the adoption of tropes of i;...

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Interactive Marketing

This book critically examines the rhetoric surrounding current trends in the adoption of tropes of i;...

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Authorship as Promotional Discourse in the Screen Industries

This book discusses the use of authorship discourses and author figures in the promotion and marketi;...

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Qualitative Methods in Business Research

Covering all the major qualitative approaches in business research (including case study research, e;...

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Qualitative Methods in Business Research

Covering all the major qualitative approaches in business research (including case study research, e;...

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Fashion Marketing and Communication

Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of ;...

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Fashion Marketing and Communication

Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of ;...

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Mass Moralizing

Mass Moralizing: Marketing and Moral Storytelling examines the narratives of today's brand marketing;...

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Marketing Rural Tourism Experience and Enterprise

Rural tourism marketing is a subject that remains significantly under-researched. Gunjan Saxena seek;...

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Branded Content

It provides upper level undergraduate and postgraduate students with an authoritative, accessible an;...

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Branded Content

It provides upper level undergraduate and postgraduate students with an authoritative, accessible an;...

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Consumer Democracy

This book argues that marketing is inherent in competitive democracy, explaining how we can make the;...

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Consumer Democracy

This book argues that marketing is inherent in competitive democracy, explaining how we can make the;...

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Qualitative Research Methods in Public Relations and Marketing Communications

The second edition of this highly accessible, core textbook continues to offer students a practical ;...

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Qualitative Research Methods in Public Relations and Marketing Communications

The second edition of this highly accessible, core textbook continues to offer students a practical ;...

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The Practice of Critical Discourse Analysis: An Introduction

This book provides an introduction to the aims, theories and practices of critical discourse analysi;...

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The Practice of Critical Discourse Analysis

This book provides an introduction to the aims, theories and practices of critical discourse analysi;...

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Consumer Culture And Tv Programming

Product placement is now an integral part of what is considered the highest-quality fiction programm;...

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Global Citizenship and the Legacy of Empire

This book investigates the parallels between mainstream development discourse and colonial discourse;...

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Global Citizenship and the Legacy of Empire

This book investigates the parallels between mainstream development discourse and colonial discourse;...

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The Language Factor in International Business

This volume aims to explore what the field of business communication has accomplished so far and whe;...

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Discourse, Communication and the Enterprise. Genres and Trends

This book brings together a selection of papers originally presented at the fifth conference on Disc;...

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Advertising discourse by selected banking institutions in Zimbabwe

This book brings fresh insights into the interface between linguistics and banking advertising disco;...

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Reason-Oriented Marketing

The modern economic world is characterized by a vast number of different customer requirements, prod;...

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