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transfer to the field of marketing leads to the concept of reason-oriented marketing. The generic character of reason-oriented marketing is enabled;
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-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability;
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is designed for managers seeking to write meaningful, action-oriented marketing plans that produce results.;
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arenas in which businesses function today. This book helps develop a customer-oriented market strategy and market plan, including cases.;
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reveal sources of managerial and cultural tension that can occur while trying to implement customer-oriented business processes at a marketing;
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paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and;
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paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and;
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perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field;
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perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field;
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Market-Oriented Product Innovation differs from most other titles, written either from a marketing or technical perspective, by giving a;
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Market-Oriented Product Innovation differs from most other titles, written either from a marketing or technical perspective, by giving a;
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Management; Managing Service Productivity; Managing Marketing or Market-oriented Management; Managing Total Integrated Marketing Communication;
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Engagement. Leadership. Innovation. This market leader remains the most rigorous, business-oriented title on the market! Translated into 10;
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A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main;
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A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main;
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Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power;
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of real world cases and theory summary notes, The Marketing Casebook provides a concise revision-oriented overview of the key marketing concepts;
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. - Sales Management Tactics for the goal-oriented executive. - Executive Leadership. - Effective Marketing and Branding techniques - Design;
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. - Sales Management Tactics for the goal-oriented executive. - Executive Leadership. - Effective Marketing and Branding techniques - Design;
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a separate phenomemon. Coverage is given to the need for public and voluntary organisations to become more marketing-oriented, as well as;
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Nel tempo il marketing ha subito un'inversione degli obiettivi, in particolare negli anni '90 si passati da una logica product-oriented ad;
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This book takes an application-oriented approach and provides a balance between primary and secondary information and the techniques and;
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This book takes an application-oriented approach and provides a balance between primary and secondary information and the techniques and;
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This book takes an application-oriented approach and provides a balance between primary and secondary information and the techniques and;
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Affiliate marketing as a performance-oriented form of online advertising has been known on the Internet for several years. Most of the;
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using a decision-oriented perspective. The authors wrap up with a macro-level treatment of the applications of marketing research. As with;
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