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Reason-Oriented Marketing

transfer to the field of marketing leads to the concept of reason-oriented marketing. The generic character of reason-oriented marketing is enabled;

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Sustainability Marketing 2nd

-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability;

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The Marketing Plan Handbook

is designed for managers seeking to write meaningful, action-oriented marketing plans that produce results.;

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Marketing Strategy

arenas in which businesses function today. This book helps develop a customer-oriented market strategy and market plan, including cases.;

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Debates in Marketing Orientation

reveal sources of managerial and cultural tension that can occur while trying to implement customer-oriented business processes at a marketing;

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The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions

paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and;

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The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions

paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and;

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The Routledge Companion to Consumer Behavior Analysis

perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field;

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The Routledge Companion to Consumer Behavior Analysis

perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field;

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Market Oriented Product Innovation

Market-Oriented Product Innovation differs from most other titles, written either from a marketing or technical perspective, by giving a;

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Market Oriented Product Innovation

Market-Oriented Product Innovation differs from most other titles, written either from a marketing or technical perspective, by giving a;

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Service Management And Marketing

Management; Managing Service Productivity; Managing Marketing or Market-oriented Management; Managing Total Integrated Marketing Communication;

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ISE Marketing

Engagement. Leadership. Innovation. This market leader remains the most rigorous, business-oriented title on the market! Translated into 10;

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Marketing Higher and Further Education

A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main;

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Marketing Higher and Further Education

A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main;

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Political Marketing

Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power;

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The Marketing Casebook

of real world cases and theory summary notes, The Marketing Casebook provides a concise revision-oriented overview of the key marketing concepts;

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Entrepreneurial Essentials

. - Sales Management Tactics for the goal-oriented executive. - Executive Leadership. - Effective Marketing and Branding techniques - Design;

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Entrepreneurial Essentials

. - Sales Management Tactics for the goal-oriented executive. - Executive Leadership. - Effective Marketing and Branding techniques - Design;

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Marketing For Leisure And Tourism

a separate phenomemon. Coverage is given to the need for public and voluntary organisations to become more marketing-oriented, as well as;

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Il Marketing dei prodotti ortofrutticoli

Nel tempo il marketing ha subito un'inversione degli obiettivi, in particolare negli anni '90 si passati da una logica product-oriented ad;

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Marketing Research

This book takes an application-oriented approach and provides a balance between primary and secondary information and the techniques and;

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Marketing Research

This book takes an application-oriented approach and provides a balance between primary and secondary information and the techniques and;

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Marketing Research

This book takes an application-oriented approach and provides a balance between primary and secondary information and the techniques and;

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Affiliate Marketing - Perspective of Content Providers

Affiliate marketing as a performance-oriented form of online advertising has been known on the Internet for several years. Most of the;

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Marketing Research

using a decision-oriented perspective. The authors wrap up with a macro-level treatment of the applications of marketing research. As with;

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