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The Marketing Casebook

Designed to accompany business school and college marketing courses or for self-tuition in the key concepts in marketing theory, The;

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Social Marketing Casebook

Brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world.;

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Marketing in Latin America and the Caribbean

Marketing in Latin America and the Caribbean is a casebook that analyses the marketing histories, challenges, strategies and vision;

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FT Marketing Casebook

This second edition of the FT Marketing Casebook has been completely updated to reflect the content of the second edition of Brassington;

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Social Marketing Casebook

Social Marketing Casebook brings together for the first time a dedicated collection of social marketing case studies and vignettes from;

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Strategic Marketing

Strategic Marketing is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the;

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Strategic Marketing

Strategic Marketing is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the;

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Strategic Marketing

Strategic Marketing is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the;

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Cases in Consumer Behaviour

Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the;

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Marketing Briefs

Complementing Dibb and Simkin's established reputation in their field, this text presents a punchy overview of the leading 50 themes;

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Marketing Mistakes And Successes

most prominent business players. In an engaging, conversational style, Robert Hartley provides detailed analyses of the decisions and practices;

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Understanding Marketing

. aeo Includes 20 cases written by lecturers from universities in 14 different European countries belonging to the CEMS network aeo The cases;

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Strategic Marketing

Strategic Marketing 8/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive;

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Principles of Marketing

Based on the premise that successful marketing is equal parts art and science, Principles of Marketing introduces the basics of marketing;

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Global Marketing Strategies

Global Marketing Strategies earns high praise for its up-to-date coverage of the field, especially from instructors of graduate-level;

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The Rock Jams Casebook - Rubin Dave + Scharfglass Matt -

The Rock Jams Casebook - Rubin Dave + Scharfglass Matt -;

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Cases In Retail Management

This casebook on retailing consists of 25 short and medium length real-life international cases. Arranged under nine major headings, the;

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Teaching Notes to Casebook I

A Publication of the Harvard Institutes for Higher Education Teaching Notes to Casebook I: Faculty Employment Policies is the companion to;

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Midsomer Murders: Nelson's Casebook .. Nelson's Casebook / Uk Version. Tv Series, DVD

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Introduction to Law Practice

and collecting fees, and managing a budget. This edition features an entirely new first section called The Business of Law which focuses on;

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Casebook Internationales Recht

Casebook Internationales Recht is een boek van Kirsten Schmalenbach;...

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Project Management Casebook

Project Management Casebook offers 50 case studies that represent the breadth and importance of project management and its impact on the;

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Casebook on Torts

Richard Kidner's Casebook on Torts provides a wide selection of short extracts from the leading cases which focus on the reasoning behind;

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Cases and Materials on Statutory Interpretation

Drawn from and updating the materials in the authors' landmark casebook on legislation, this new casebook is a comprehensive and highly;

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Casebook of the Brief Psychotherapies

A collection of case studies encompassing a number of the commonly encountered clinical problems that have been treated with the approaches;

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Dr Finlay's Casebook: Series 5, 6 and 7 .. Casebook: Series 5, 6 and 7 /Uk Version. Tv Series, DVD

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A Casebook on the Roman Law of Contracts

Roman contract law has profoundly influenced subsequent legal systems throughout the world, but is inarguably an important subject in its;

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