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This second edition of the FT Marketing Casebook has been completely updated to reflect the content of the second edition of Brassington;
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Designed to accompany business school and college marketing courses or for self-tuition in the key c;...
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Brings together for the first time a dedicated collection of social marketing case studies and vigne;...
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Marketing in Latin America and the Caribbean is a casebook that analyses the marketing histories, ch;...
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Social Marketing Casebook brings together for the first time a dedicated collection of social market;...
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Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which e;...
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Strategic Marketing is a text and casebook that discusses the concepts and processes for gaining the;...
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Strategic Marketing is a text and casebook that discusses the concepts and processes for gaining the;...
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Strategic Marketing is a text and casebook that discusses the concepts and processes for gaining the;...
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Complementing Dibb and Simkin's established reputation in their field, this text presents a punchy o;...
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This best-selling casebook, now in its 11th edition, presents a series of fascinating scenarios that;...
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Understanding Marketing A European Casebook Understanding Marketing has been written by marketing le;...
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Strategic Marketing 8/e by Cravens and Piercy is a text and casebook that discusses the concepts and;...
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consistently excellent standard of FT journalism. The structure of the cases book matches exactly that of Corporate Strategy.;
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Based on the premise that successful marketing is equal parts art and science, Principles of Marketi;...
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Casebook Internationales Recht is een boek van Kirsten Schmalenbach;...
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Global Marketing Strategies earns high praise for its up-to-date coverage of the field, especially f;...
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The Rock Jams Casebook - Rubin Dave + Scharfglass Matt -;...
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This casebook on retailing consists of 25 short and medium length real-life international cases. Arr;...
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A Publication of the Harvard Institutes for Higher Education Teaching Notes to Casebook I: Faculty E;...
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Das Gesch ft mit den Tabakprodukten floriert in Deutschland trotz weitreichenden Rauchverbots, gravierender gesundheitlicher Folgen und;
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million people. Last year this bestselling guide was rebranded as the FT Guide to Business Start-Up. The ever valuable FT branding has catapulted;
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This casebook introduces practice management skills in a variety of areas, including formation of a ;...
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