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The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions

Expanding on the editors' award-winning article Evolving to a New Dominant Logic for Marketing, this book presents a challenging new;

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The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions

Expanding on the editors' award-winning article Evolving to a New Dominant Logic for Marketing, this book presents a challenging new;

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A New Paradigm in Marketing - The Service Dominant Logic: Academia's Reactions to the Theory of Vargo and Lusch

and discussions regarding the proposed service-dominant logic in more detail. So far, no comprehensive overview of the existing literature has;

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The Service Dominant Logic of Marketing

to figure out whether the concepts of a service-dominant logic display similarities with concepts of B2B marketing and whether they could;

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Service-Dominant Logic

The first accessible introduction to the principles and applications of Service-Dominant Logic, written by the world-leading authors;

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Service Dominant Logic

The first accessible introduction to the principles and applications of Service-Dominant Logic, written by the world-leading authors;

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Managing Service Firms

marketing (sometimes service management), which is seen as a 'dominant managerial logic' by many marketing scholars. Skalen analyzes the;

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Managing Service Firms

marketing (sometimes service management), which is seen as a 'dominant managerial logic' by many marketing scholars. Skalen analyzes the;

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The SAGE Handbook of Service-Dominant Logic

The SAGE Handbook of Service-Dominant Logic, edited by Robert Lusch and Stephen Vargo, is an authoritative guide to scholars across;

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Marketing Theory

, Amazon and H&M; entirely new chapters on Digital and Social Media Marketing, and Service-Dominant Logic (SD-L) and contributions from Global;

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H2H Marketing

demonstrate the new marketing paradigm with the H2H Marketing Model, which incorporates Design Thinking, Service-Dominant Logic and the latest;

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In Search Of A New Logic For Marketing

synthesis article and a comprehensive concluding chapter. The author offers an alternative to the mainstream marketing mix logic and has;

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Public Service Logic

This book challenges the product-dominant assumptions of the New Public Management (NPM) about the nature and management of public service;

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Services Marketing

coverage of Service dominant logic regarding the creation of value and the understanding of customer relationships * - New examples and;

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Emotional Intelligence And Marketing

customer experience and to co-create value for key stakeholders in the digitalised and service-dominant logic era. Whilst many competing emotional;

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Market Management and Project Business Development

, entrepreneurial marketing and the service-dominant logic. This book is valuable reading for all students and specialists in project management, as well;

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E-Service: New Directions in Theory and Practice

The advent of the era of e-Service, the provision of services over electronic networks like the internet, is one of the dominant business;

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Sustainability Driven Service Innovation

city. Rather than goods-dominant logic, the present work would adopt the service-dominant logic as the key construct to assess the service;

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Service Management & Marketing 4E

Written by a leading pioneer in the field, the revised and updated fourth edition of this successful text examines service management and;

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Principles of Services Marketing

of services marketing to improve overall understanding of the subject *Expanded coverage of key topics such as service dominant logic, servicescapes;

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Building Value through Marketing

use and apply these to create unprecedented levels of value. Founded on the principle of Service Dominant Logic, the book is organized into;

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Building Value through Marketing

use and apply these to create unprecedented levels of value. Founded on the principle of Service Dominant Logic, the book is organized into;

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Branding Technical Services - A Case Study on Sweco's Brand

The economical structure has faced a great change during the last decades; the service industry has grown into a dominant force in the;

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Marketing-Theorie

, Service Dominant Logic und Gender-Aspekte im Marketing, erweitert;

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Service Management And Marketing

a service business, showing how to move closer to current and future customers. The service logic is all about customer focused management;

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Service in the AI Era

-D) logic, and Service Dominant Architecture (SDA). Ultimately improved service for all is possible with human-level AI and digital twins;

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Public Service Logic

Logic challenges the product-dominant assumptions of the New Public Management (NPM) about the nature and management of public service delivery;

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