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Service Management & Marketing 4E

Written by a leading pioneer in the field, the revised and updated fourth edition of this successful text examines service management and;

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Global Marketing Management

Global Marketing Management, 4e offers a fundamental paradigm shift in teaching global marketing. Rather than being bound by the;

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Global Marketing Management

Global Marketing Management, 4e offers a fundamental paradigm shift in teaching global marketing. Rather than being bound by the;

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Service Management And Marketing

management. The most important change in this new edition is a greater emphasis on the relationship approach to services marketing. The contents;

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Services Marketing and Management

Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the;

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Services Marketing and Management

Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the;

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Internal Marketing

Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed;

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Internal Marketing

Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed;

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Health Service Marketing Management in Africa

Health Service Marketing Management in Africa (978-0-429-40085-8, K402492) Shelving Guide: Business & Management / Marketing Management;

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Service Management And Marketing

School of Management, Northwestern University"Christian Grönroos is a globally recognized expert on services management and marketing. His;

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Service Management and Marketing

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Services Marketing Management

Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services;

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Services Marketing Management

Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services;

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Marketing Management

Unlike marketing management texts that are versions of principles texts, this text is based on three concepts not found in the competition;

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Marine Nationale. Direction Militaire Service Du Personnel Militaire de la Flotte 4e Ed

Marine Nationale. Direction Militaire Service Du Personnel Militaire de La Flotte 4e Ed is een boek van Sans Auteur;

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Services marketing management, an introduction

Services marketing management, an introduction 1e editie is een boek van Wouter de Vries jr. uitgegeven bij Noordhoff Uitgevers B.V.. ISBN;

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Services Marketing Issues in Emerging Economies

of electronic channel and channel management, service chain, pricing and similar topics. Chapters of the book will focus on creating, communicating and;

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Managing Service Firms

marketing (sometimes service management), which is seen as a 'dominant managerial logic' by many marketing scholars. Skalen analyzes the;

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Managing Service Firms

marketing (sometimes service management), which is seen as a 'dominant managerial logic' by many marketing scholars. Skalen analyzes the;

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Service Management and Operations

for undergraduate and graduate courses in Service Management or Service Operations Management. This text takes a multidisciplinary;

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Services Marketing

of services marketing theory and management within a practical, manager orientated framework. Current issues in areas such as service quality;

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Services Marketing

Services Marketing: Managing the Service Value Chain 1st edition argues that all service management efforts are aimed to enhance value;

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Marketing Management

This text focuses on the middle management marketing decision students are likely to encounter in their careers. It emphasizes the;

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Management and Marketing of Services

This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased;

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Management and Marketing of Services

This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased;

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Winning in Service Markets

aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for;

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Services Marketing, International Edition

Interactive Services Marketing, 4e, International Edition covers the essentials of services marketing--with particular emphasis on the;

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