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Services Marketing

This new international edition of Services Marketing provides an up-to-date and comprehensive overview of the services marketing industry;

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Services Marketing, International Edition

Bateson and Hoffman's SERVICES MARKETING, 4e, International Edition examines the use of services marketing as a competitive tool from a;

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Services Marketing, International Edition

Interactive Services Marketing, 4e, International Edition covers the essentials of services marketing--with particular emphasis on the;

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Services Marketing B&W

This new international edition of Services Marketing provides an up-to-date and comprehensive overview of the services marketing industry;

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Financial Services Marketing

Now in its 3rd edition, Financial Services Marketing offers a balanced and useful guide to the topic that is both conceptual and practical;

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Services Marketing

The Second European Edition of Services Marketing: Integrating Customer Focus Across the Firm by Wilson, Zeithaml, Bitner and Gremler;

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Services Marketing

restructured for this edition to reflect what is happening in services marketing today.;

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Services Marketing Global Ed 7th

environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services;

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International Marketing & Export Managem

International Marketing and Export Management 7th edition offers an accessible and authoritative perspective on international marketing;

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Services Marketing

Services Marketing Second Edition helps students understand the role that services marketing plays in creating customer value, and the;

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Principles of Services Marketing

Today, more people in the western world earn a living from producing services than making manufactured goods. Now in its sixth edition;

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Managing Services Marketing

This new edition covers key topics in services marketing combined with a variety of articles selected from marketing, organisational;

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Managing Services Marketing

behaviour, operations management, and strategy literature. The text also emphasizes contemporary ethical and international issues in services;

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Financial Services Marketing

Financial Services Marketing: An International Guide to Principles and Practice contains the ideal balance of marketing theory and practice;

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Management and Marketing of Services

This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased;

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Management and Marketing of Services

This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased;

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Services Marketing Management

edition of Services Marketing Management has been thoroughly revised and restructured to provide the students with an overview of services;

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Financial Services Marketing

This new edition balances the theoretical and the practical for advanced undergraduates, those specialising in financial services at;

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Principles Of Services Marketing

Principles of Services Marketing 5th Edition is an ideal introduction to this key marketing topic. Updated to include the most current;

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Research On International Service Marketing

of departure for future research on international service marketing and the internationalization of services. In the tradition of the Advances;

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Essentials Of Services Marketing

Essentials of Services Marketing, 1st edition, is the only introductory services marketing textbook presented in full color. Written by;

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Marketing Financial Services

context of many financial services sectors, including banks, insurance companies, investment trusts and stock exchanges. This second edition;

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Services Marketing

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen;

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Marketing Management

highly successful marketing strategies. This exciting new edition includes updated cases and combines scholarly international research with;

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Services Marketing

and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the;

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Principles of Services Marketing

The third edition of this well-established text provides students with an introduction to marketing to the services sector. Due to the;

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Service Management And Marketing

finance. This is the second edition of a very successful book written by one of the leading writers and researchers in services marketing and;

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