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The SAGE Handbook of Service-Dominant Logic, edited by Robert Lusch and Stephen Vargo, is an authoritative guide to scholars across;
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The first accessible introduction to the principles and applications of Service-Dominant Logic, written by the world-leading authors;
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The first accessible introduction to the principles and applications of Service-Dominant Logic, written by the world-leading authors;
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Expanding on the editors' award-winning article Evolving to a New Dominant Logic for Marketing, this book presents a challenging new;
Vergelijkbare producten zoals The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions
Expanding on the editors' award-winning article Evolving to a New Dominant Logic for Marketing, this book presents a challenging new;
Vergelijkbare producten zoals The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions
This book challenges the product-dominant assumptions of the New Public Management (NPM) about the nature and management of public service;
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a New Dominant Logic for Marketing in the Journal of Marketing, dealing with a potentially new paradigm for marketing. The publication has;
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city. Rather than goods-dominant logic, the present work would adopt the service-dominant logic as the key construct to assess the service;
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discussions regarding the proposed service-dominant logic (S-D logic) in more detail. Seven years after the initial publication in the Journal;
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The SAGE Handbook of Power is the first touchstone for any student or researcher wishing to initiate themselves in the state of the art.;
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The third volume in The SAGE Handbook of Industrial, Organizational and Work Psychology examines business decision-making and managerial;
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The SAGE Handbook of Comparative Studies in Education explores international educational practices and behaviours through new research and;
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Contemporary and forward looking, The SAGE Handbook of Marketing Theory provides conceptual cohesion by drawing together a wide range;
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The SAGE Handbook of Developmental Psychology and Early Childhood Education explores a range of issues in early childhood development and;
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The second edition of the bestselling The SAGE Handbook of Organizational Institutionalism has been thoroughly revised with new chapters;
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The SAGE Handbook of Gender and Psychology is a wide-ranging, comprehensive benchmark that will benefit advanced students and scholars;
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The SAGE Handbook of Consumer Culture is a one-stop resource for scholars and students of consumption, where the key dimensions of consumer;
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The editors of The SAGE Handbook of Sports Economics have brought together a global team of respected scholars to create this benchmark;
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The SAGE Handbook of Evolutionary Psychology address real-world and practical applications of evolutionary psychology such as applications;
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The second volume in the SAGE Handbook of Industrial, Organizational and Work Psychology discusses how teams and individuals operate and;
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The SAGE Handbook of Propaganda unpacks the ever-present and exciting topic of propaganda to explain how it invades the human psyche;
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The new Fifth Edition of The SAGE Handbook of Qualitative Research has been significantly revised, and draws together a team of leading;
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The SAGE Handbook of Aging, Work and Society offers a critical overview of the most significant themes and topics, with discussions;
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The new edition of The SAGE Handbook of E-Learning Research retains the original effort of the first edition by focusing on research while;
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The SAGE Handbook of Organizational Communication, completely reconceptualized for this Third Edition, is a landmark volume that weaves;
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The SAGE Handbook of Tourism Management is a critical, state-of-the-art and authoritative review of tourism management, written by leading;
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-D) logic, and Service Dominant Architecture (SDA). Ultimately improved service for all is possible with human-level AI and digital twins;
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