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A New Paradigm in Marketing - The Service Dominant Logic: Academia's Reactions to the Theory of Vargo and Lusch

a New Dominant Logic for Marketing in the Journal of Marketing, dealing with a potentially new paradigm for marketing. The publication has;

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The SAGE Handbook of Service-Dominant Logic

The SAGE Handbook of Service-Dominant Logic, edited by Robert Lusch and Stephen Vargo, is an authoritative guide to scholars across;

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The Service Dominant Logic of Marketing

findings of Vargo and Lusch? Was it rather positive or negative? What needs to be done in the future in order to actually implement a service;

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The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions

Expanding on the editors' award-winning article Evolving to a New Dominant Logic for Marketing, this book presents a challenging new;

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The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions

Expanding on the editors' award-winning article Evolving to a New Dominant Logic for Marketing, this book presents a challenging new;

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Marketing Theory

, Amazon and H&M; entirely new chapters on Digital and Social Media Marketing, and Service-Dominant Logic (SD-L) and contributions from Global;

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Service-Dominant Logic

The first accessible introduction to the principles and applications of Service-Dominant Logic, written by the world-leading authors;

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Service Dominant Logic

The first accessible introduction to the principles and applications of Service-Dominant Logic, written by the world-leading authors;

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Handbook of Service Marketing Research

ways. All the luminaries in the field are represented. Buy this book and you will be up to date on the field.' - Valarie Zeithaml, UNC Kenan;

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Handbook of Service Marketing Research

ways. All the luminaries in the field are represented. Buy this book and you will be up to date on the field.' - Valarie Zeithaml, UNC Kenan;

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H2H Marketing

demonstrate the new marketing paradigm with the H2H Marketing Model, which incorporates Design Thinking, Service-Dominant Logic and the latest;

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Managing Service Firms

of marketing as a managerial practice. Skalen focuses in particular on the managerial research tradition and managerial practice referred to as service;

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Managing Service Firms

of marketing as a managerial practice. Skalen focuses in particular on the managerial research tradition and managerial practice referred to as service;

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In Search Of A New Logic For Marketing

synthesis article and a comprehensive concluding chapter. The author offers an alternative to the mainstream marketing mix logic and has;

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Principles of Services Marketing

of putting theory in to practice *'Summary & links to other chapters' reinforce the main topics covered and how they fit within the wider context;

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Market Management and Project Business Development

Market Management and Project Business Development is a guide to the theory of marketing and selling projects in business, demonstrating;

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Services Marketing

coverage of Service dominant logic regarding the creation of value and the understanding of customer relationships * - New examples and;

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Strategic Marketing and the Future of Consumer Behaviour

fail to grasp the differential value of the commercial offers being made. Theo B.C. Poiesz and W. Fred van Raaij develop a new marketing;

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Public Service Logic

Logic challenges the product-dominant assumptions of the New Public Management (NPM) about the nature and management of public service delivery;

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Building Value through Marketing

use and apply these to create unprecedented levels of value. Founded on the principle of Service Dominant Logic, the book is organized into;

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Building Value through Marketing

use and apply these to create unprecedented levels of value. Founded on the principle of Service Dominant Logic, the book is organized into;

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Urban Destination Marketing in Contemporary Europe

analysing and critically assessing the current destination marketing paradigm, the author outlines the basis for a paradigm change. The new theory;

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Urban Destination Marketing Contempry Eu

analysing and critically assessing the current destination marketing paradigm, the author outlines the basis for a paradigm change. The new theory;

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Service Management And Marketing

a service business, showing how to move closer to current and future customers. The service logic is all about customer focused management;

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Future of Tourism Marketing

processes, service standards, and management mindsets. Meanwhile, consumers are also adapting to the new marketing paradigm. Researchers are;

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Service Management And Marketing

management. The most important change in this new edition is a greater emphasis on the relationship approach to services marketing. The contents;

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Public Service Logic

This book challenges the product-dominant assumptions of the New Public Management (NPM) about the nature and management of public service;

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