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Service-Dominant Logic

The first accessible introduction to the principles and applications of Service-Dominant Logic, written by the world-leading authors;

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Service Dominant Logic

The first accessible introduction to the principles and applications of Service-Dominant Logic, written by the world-leading authors;

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The SAGE Handbook of Service-Dominant Logic

The SAGE Handbook of Service-Dominant Logic, edited by Robert Lusch and Stephen Vargo, is an authoritative guide to scholars across;

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The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions

Expanding on the editors' award-winning article Evolving to a New Dominant Logic for Marketing, this book presents a challenging new;

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The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions

Expanding on the editors' award-winning article Evolving to a New Dominant Logic for Marketing, this book presents a challenging new;

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Public Service Logic

This book challenges the product-dominant assumptions of the New Public Management (NPM) about the nature and management of public service;

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A New Paradigm in Marketing - The Service Dominant Logic: Academia's Reactions to the Theory of Vargo and Lusch

a New Dominant Logic for Marketing in the Journal of Marketing, dealing with a potentially new paradigm for marketing. The publication has;

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Sustainability Driven Service Innovation

city. Rather than goods-dominant logic, the present work would adopt the service-dominant logic as the key construct to assess the service;

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The Service Dominant Logic of Marketing

discussions regarding the proposed service-dominant logic (S-D logic) in more detail. Seven years after the initial publication in the Journal;

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Stakeholder Integration in Service Innovation

. Applying a service-dominant logic theory approach, the multiple case study research describes the implementation of stakeholder integration with;

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Service in the AI Era

-D) logic, and Service Dominant Architecture (SDA). Ultimately improved service for all is possible with human-level AI and digital twins;

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Public Service Logic

Logic challenges the product-dominant assumptions of the New Public Management (NPM) about the nature and management of public service delivery;

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Organizational Competence for Servitization

-dominant logic.;

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Modeling Service Systems

This book invites the reader on a journey of discovery of service systems. From a Service-Dominant-Logic perspective, such systems are the;

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Managing Service Firms

marketing (sometimes service management), which is seen as a 'dominant managerial logic' by many marketing scholars. Skalen analyzes the;

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Managing Service Firms

marketing (sometimes service management), which is seen as a 'dominant managerial logic' by many marketing scholars. Skalen analyzes the;

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Service Management & Marketing 4E

management in service competition from the point of view of the service profit logic. It focuses on adopting service logic in the management;

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Logic as Universal Science

Russell sought to deliver a death blow to the dominant Kantian view that formal logic is a concise and dry science and unable to enlarge our;

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Ausgewahlte Problemfelder der Marktorientierung

Topmanagern resultieren. Im Grundlagenteil werden Dienstleistungsinnovationen, unter anderem die Service Dominant Logic erlautert, unterschiedliche;

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Outside the Box

-labor arguments that challenged the dominant logic of neoliberalism. Drawing on a textual analysis of over five hundred news reports, Kumar;

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Marketing-Theorie

, Service Dominant Logic und Gender-Aspekte im Marketing, erweitert;

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The Evolution of Dominant Logic in Relation to Strategic Inertia

, it remains inconclusive. Therefore, I analyze the evolution of mental models or 'dominant logic' in order to reveal insights about the;

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Ausgewählte Problemfelder Der Marktorientierung: Der Einfluss Von Dienstleistungen Und Topmanagern Auf Die Innovativität Von Unternehmen

Topmanagern resultieren. Im Grundlagenteil werden Dienstleistungsinnovationen, unter anderem die Service Dominant Logic erlautert, unterschiedliche;

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Advances in the Human Side of Service Engineering

Human side of service dominant logic in B2B settings Human-computer interaction and HF in software technologies Service network;

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Advances in the Human Side of Service Engineering

Human side of service dominant logic in B2B settings Human-computer interaction and HF in software technologies Service network;

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Emotional Intelligence And Marketing

customer experience and to co-create value for key stakeholders in the digitalised and service-dominant logic era. Whilst many competing emotional;

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Services Marketing

coverage of Service dominant logic regarding the creation of value and the understanding of customer relationships * - New examples and;

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