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Urban Destination Marketing in Contemporary Europe

literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs). While;

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Urban Destination Marketing Contempry Eu

literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs). While;

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From Image to Brand

Today, city marketing has become a widely accepted phenomenon in contemporary urban development. The practice of city marketing has evolved;

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Strategic Perspectives in Destination Marketing

destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with;

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The Routledge Handbook of Destination Marketing

This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global;

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Destination Marketing

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination;

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Destination Marketing

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination;

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Urban Tourism in China

Beijing Olympic Games in 2008 and the Shanghai World Exposition in 2010. Urban areas as tourism destination are receiving increasingly more;

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Urban Tourism in China

Beijing Olympic Games in 2008 and the Shanghai World Exposition in 2010. Urban areas as tourism destination are receiving increasingly more;

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Destination Marketing

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination;

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Destination Marketing

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination;

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Destination Marketing and Management

Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the;

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Destination Branding

'The first edition of this book really put destination branding on the map. Now, this second edition brings together some of the world's;

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Destination Branding

'The first edition of this book really put destination branding on the map. Now, this second edition brings together some of the world's;

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Destination Marketing

This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical;

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Destination Marketing

This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical;

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Sales and Marketing for Travel and Tourism Industry

Marketing plays a crucial role in tourism. It is one of the factors which add to the progress of tourism of any destination. This book aims;

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Destination image and its effects on tourism marketing and branding

In a tourism context, the image potential customers have of a destination is a very important issue. Images play an essential role;

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Wine Tourism Destination Management and Marketing

The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research;

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Marketing & Managing Tourism Destination

Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing;

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Advances in Tourism Destination Marketing

This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination;

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Advances in Tourism Destination Marketing

This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination;

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Tourism Destination Marketing

The aim of this study is to provide a framework of principal issues to be addressed and their application in promoting tourism destinations;

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Sport Tourism Destinations

Few forces in contemporary society influence the fortunes of tourism destinations more immediately than sport. From football fans to;

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The Branding of Tourist Destinations

contemporary conceptual discussions and empirical studies on several aspects of destination branding that help contextualise the attractiveness of a;

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Destination Marketing Organisations

Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness;

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Marketing Destinations and Venues for Conferences, Conventions and Business Events

Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as:

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