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Contemporary Direct and Interactive Marketing

For courses in direct and interactive marketing. Learn to identify a firm's ideal customer and turn ;...

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The Definitive Guide to Direct and Interactive Marketing

We've all been on the receiving end of bad direct marketing. It's a waste of time and money and alie;...

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Principles and Practice of Marketing

Covering topics such as direct marketing, interactive communication, database management and managem;...

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Marketing

Marketing 2nd edition is the ideal text for the undergraduate Introductory Marketing course in the A;...

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Guerrilla Marketing In 30 Days Workbook

30 Days to Success From the father of guerrilla marketing, Jay Conrad Levinson! This powerful ;...

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The Digital Marketing Planner

A step-by-step, interactive journey through the process of creating your digital marketing plan - fr;...

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Foundation Marketing

Foundation Marketing, third edition is an essential text for anyone seeking a no-nonsense introducti;...

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Internet Marketing

Siegel offers a comprehensive textbook - complemented by extensive online support - for the fastest ;...

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Direct and Interactive Marketing

This textbook offers a comprehensive review of the principles of direct, database, and interactive m;...

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Principles of Marketing

An introduction to marketing from a European perspective, this work explains the fundamental concept;...

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Multichannel Marketing Ecosystems

With dramatic changes in consumer behaviour - from online shopping to the influence of social media ;...

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Services Marketing Interactive Approach

Interactive Services Marketing covers the essentials of services marketing--with particular emphasis;...

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Interactive Services Marketing

Interactive Services Marketing covers the essentials of services marketing--with particular emphasis;...

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Principles of Marketing

For Principles of Marketing courses using a comprehensive text. Learn how to create value and gain l;...

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Strategic Electronic Marketing

Strategic Electronic Marketing takes a systems and relationships approach to exploring e-business ma;...

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Marketing

Perfect for students of all backgrounds and interest levels, the sixth edition of Dibb, Simkin, Prid;...

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No Business is an Island

The interactive dimension is crucial for the development and growth companies and of the economy. ;...

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Reinventing Interactive and Direct Marketing

Attract New Customers and Exceed Revenue Goalswith iDirect Marketing! A simple concept ties this;...

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Marketing Concepts & Strategies (with CourseMate and eBook Access Card)

Perfect for students of all backgrounds and interest levels, the sixth edition of Dibb, Simkin, Prid;...

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Practical Marketing Planning

This interactive workbook describes the principles and techniques of marketing in a way that busines;...

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Foundations of Marketing

Gain the understanding you need to think and act like a marketer the most current principles of mark;...

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The Online Advertising Playbook

Praise for The Online Advertising Playbook Finally, someone has documented all we know about online;...

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Marketing

For undergraduate courses on the Principles of Marketing. This package includes MyMarketingLabTM. An;...

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Express Series: English For Marketing And Advertising Studen

English for Marketing and Advertising is part of the Express Series. It is an ideal course for stude;...

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Marketing in the 21st Century [4 volumes]

Marketing is the crucial connection between company and customer; no enterprise can expect to succee;...

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Marketing Communications

Marketing Communications: A European Perspective provides an extensive overview of the key te;...

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Principles of Marketing plus Pearson MyLab Marketing with Pearson eText, Global Edition

Principles of Marketing plus Pearson MyLab Marketing with Pearson eText, Global Edition 17e editie i;...

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