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Express Series: English For Marketing And Advertising Studen

English for Marketing and Advertising is part of the Express Series. It is an ideal course for students in employment, who want to;

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Foreign Languages in Advertising

globalness, and local language to appeal to ethnicity (for instance, Spanish for Hispanics in the USA). The book takes a multidisciplinary approach;

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Foreign Languages in Advertising

globalness, and local language to appeal to ethnicity (for instance, Spanish for Hispanics in the USA). The book takes a multidisciplinary approach;

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Copywriting

language of commerce and marketing. This title is suitable for first and second year undergraduate students of advertising and marketing courses;

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Express Series: English For Telecoms Student'S Book And Mult

English for Telecoms and Information Technology is part of the Express Series. It is an ideal course for students in employment, who;

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A/AS Lev English Literature A AQA Studen

A new series of bespoke, full-coverage resources developed for the 2015 A Level English qualifications. Approved by AQA, this print Student;

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Express Series: English For Emails

English for Emails is part of the Express Series. It is an ideal course for students in employment, who want to communicate better;

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Express Series: English For Accounting

English for Accounting is part of the Express Series. It is an ideal course for students in employment, who want to communicate better;

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Express Series English For Presentation

English for Presentations is part of the Express Series. It is an ideal course for students in employment, who want to communicate better;

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Social Marketing

case study of Hungersite.com that investigates motivations for donating time, money, and other resources to charities a wary look at the;

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Social Marketing

case study of Hungersite.com that investigates motivations for donating time, money, and other resources to charities a wary look at the;

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Personalized Digital Advertising

This is the first plain-English, 100% practical guide to supercharged digital advertising personalization: what's here, what's next, and;

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The Advertising Handbook

advertising; tracking and profiling users across digital communications for targeted and personalised marketing communications; the rise of media and;

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The Advertising Handbook

automation in digital advertising; tracking and profiling users across digital communications for targeted and personalised marketing;

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Advertising Campaign Planning

This book is designed for student ad agencies and college campaign teams for the AAF/NSAC College World Series of Advertising. The basis;

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Key Concepts in Marketing and Advertising

This book sheds light on various key terms or jargans that have been used for marketing and advertising. In basic terms, marketing is the;

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Dictionary of Marketing and Advertising

The third edition of the much acclaimed Macmillan Dictionary of Marketing and Advertising , is the definitive resource for all those who;

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Integrated Advertising, Promotion and Marketing Communications

For undergraduate Advertising and Integrated Marketing Communication courses. This Global Edition has been edited to include enhancements;

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Mylab Marketing with Pearson Etext -- Access Card -- For Integrated Advertising, Promotion, and Marketing Communications

Mymarketinglab with Pearson Etext -- Standalone Access Card -- For Integrated Advertising, Promotion, and Marketing Communications;

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Dictionary of Advertising and Marketing Concepts

the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the;

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Dictionary of Advertising and Marketing Concepts

the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the;

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The Online Advertising Playbook

Praise for The Online Advertising Playbook Finally, someone has documented all we know about online advertising and how to do it right. As;

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Principles of Advertising

strategies for print, electronic, and online advertising. This updated edition maintains the original format for each chapter of featuring Global;

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Principles of Advertising

strategies for print, electronic, and online advertising. This updated edition maintains the original format for each chapter of featuring Global;

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90 Days to Success Marketing and Advertising Your Small Business

identify which forms are appropriate for their business and customer base, and how to develop marketing and advertising strategies with;

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Digital Advertising and Marketing Communication

understanding of this subject. It unravels the benefits of internet and how they can be utilized for branding. Ideally suited for the students of mass;

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Global and Multinational Advertising

Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this;

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