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Contemporary Direct and Interactive Marketing

For courses in direct and interactive marketing. Learn to identify a firm's ideal customer and turn him into a life-long client. The;

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The Definitive Guide to Direct and Interactive Marketing

We've all been on the receiving end of bad direct marketing. It's a waste of time and money and alienates more customers than it wins. Good;

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Principles and Practice of Marketing

Covering topics such as direct marketing, interactive communication, database management and management of a direct marketing campaign;

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Direct and Interactive Marketing

This textbook offers a comprehensive review of the principles of direct, database, and interactive marketing. The book begins with an;

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Reinventing Interactive and Direct Marketing

you get your brand heard, trusted, and remembered? The answeris in the confluence of digital and direct to form a torrent of minimalcost;

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Optimal Database Marketing

. Contemporary direct marketing and e-commerce could not exist without marketing databases. Databases allow marketers to reach customers and cultivate;

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Direct Marketing in Practice

Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available;

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Direct Marketing in Practice

Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available;

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Europe's Best Advertising

The 21st annual edition of the Epica Book contains more than 900 print ads, television commercials, publications, direct marketing;

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No Business is an Island

The interactive dimension is crucial for the development and growth companies and of the economy. In management, creating and;

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Marketing

, research and thinking. This text provides a thorough analysis of contemporary marketing and is an essential guide to best practice. The iStudy;

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Direct, Digital & Data-Driven Marketing

In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics;

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Direct, Digital & Data-Driven Marketing

In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics;

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How to Advertise

, direct and relationship marketing, brochures and sales pieces, consumer promotions. Tying it all together: Integrated communications, global;

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Marketing Communications

, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, and personal selling. It also offers up-to-date;

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Marketing Communications

U.S.A. Marketing Communications covers all contemporary forms of marcoms - brand advertising and direct-response advertising, sales promotion;

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One Show Interactive, Volume Xi

include e-commerce, corporate image, direct marketing, self-promotion, and more. ;

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Commonsense Direct and Digital Marketing

Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the;

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A comparison of the main Direct Marketing Media and their future prospects in the age of the new millennium

of direct marketing in addition to traditional advertising, major advertising agencies such as Young & Rubican (Y&R) and Doyle Dane Bernbach (DDB;

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Direct & Digital Marketing In Practice

Direct and Digital Marketing in Practice is a practical manual for all managers, marketers and students who need to get to grips with the;

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The Direct Marketing Cookbook

Marketing Cookbook you will acquire the skill and knowledge needed to create successful direct marketing programs that garner profitable responses;

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The Direct Marketing Cookbook

Marketing Cookbook you will acquire the skill and knowledge needed to create successful direct marketing programs that garner profitable responses;

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No B.S. Direct Marketing

Radical secrets of direct marketing players Go behind the scenes and cash in on the undisclosed, off-the-record strategies of today's top;

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Impact of Network Marketing on Employment Opportunities

Multi-level marketing (MLM)or Network Marketing is one of direct selling forms.In this highly competitive business world, it would not be;

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Interactive Marketing

constructions and reconstructions of discourse that surround the uses of interactivity in contemporary marketing discourses. In doing so, he offers a;

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Interactive Marketing

constructions and reconstructions of discourse that surround the uses of interactivity in contemporary marketing discourses. In doing so, he offers a;

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Marketing in the 21st Century [4 volumes]

the impact of new technologies on acquiring and retaining customers, including discussion of direct and interactive marketing techniques;

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