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Strategic Electronic Marketing

Strategic Electronic Marketing takes a systems and relationships approach to exploring e-business marketing. This text addresses the basic;

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Marketing Channels

This book has a strategic emphasis that focuses on decision making in a changing environment. It presents the latest developments;

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Electronic Commerce

This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic;

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Internet-Marketing Und Electronic Commerce

Die wachsende Bedeutung der Internet-ÖkonomieGrundlagen des Internet-Marketing und des Electronic CommerceRahmenbedingungen des;

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Internet-Marketing Und Electronic Commerce

Die wachsende Bedeutung der Internet-ÖkonomieGrundlagen des Internet-Marketing und des Electronic CommerceRahmenbedingungen des;

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Internet-Marketing Und Electronic Commerce

Die wachsende Bedeutung der Internet-ÖkonomieGrundlagen des Internet-Marketing und des Electronic CommerceRahmenbedingungen des;

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Strategic Marketing in Library and Information Science

Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as;

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Marketing Und Electronic Commerce

Marketing Und Electronic Commerce is een boek van Vieweg+Teubner Verlag;

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Strategic Marketing

This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain;

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Strategic Marketing

This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain;

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Marketing and Managing Electronic Reserves

Get practical solutions to the problems faced when implementing an electronic reserve service! Academic libraries that provide;

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Marketing and Managing Electronic Reserves

Get practical solutions to the problems faced when implementing an electronic reserve service! Academic libraries that provide;

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Strategic Marketing Management

Strategic Marketing Management is now well established as the classic textbook on the subject. Its step by step approach provides;

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Strategic Marketing Management

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach;

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Services Marketing

The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework;

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Strategic Marketing

This book is designed to help both students and the general reader gain a practical understanding of the strategic marketing process, and;

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Strategic Marketing

A guide to the tools, techniques and knowledge necessary to facilitate strategic marketing decisions. It has been written specifically for;

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Strategic Marketing Management

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach;

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Strategic Marketing Management - Theory and Practice

Strategic Marketing Management: Theory and Practice outlines the essentials of marketing theory and offers a structured approach to;

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Strategic Marketing Management - The Framework, 10th Edition

Strategic Marketing Management: The Framework outlines the essentials of marketing theory and offers a structured approach to identifying;

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CIM Handbook of Strategic Marketing

The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company's strategic direction;

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Electronic Marketing

Written by leading players in both industry and academia, Electronic Marketing: Theory and Practice for the 21st Century provides a broad;

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Strategic Marketing Problems

in marketing. Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing;

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Internet Marketing

This text examines the role of technology in the business world. Selections examine the radical role of electronic marketing, electronic;

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Strategic Social Marketing

principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.;

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Strategic Social Marketing

principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.;

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Strategic Marketing for Schools

Successful schools of the future will use techniques and skills typically associated with business. Strategic marketing is a technique used;

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