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Transforming Relationship Marketing

Relationship marketing builds and maintains long-term relationships with customers through value creation and delivery. This book examines;

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Transforming Relationship Marketing

Relationship marketing builds and maintains long term relationships with customers through value creation and delivery. This book examines;

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Relationship Marketing

of companies. Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive;

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Relationship Marketing

This book is suitable for any undergraduate or postgraduate student taking a course in relationship marketing. Relationship Marketing;

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Relationship Marketing

Relationship Marketing: Management of Customer Relationships examines current debates to develop both a theoretical and conceptual approach;

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Relationship Marketing

Relationship Marketing: Management of Customer Relationships examines current debates to develop both a theoretical and conceptual approach;

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Relationship Marketing

Relationship Marketing is een boek van Martina Gregutsch;

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The Future of Relationship Marketing

The best papers from the Eleventh Annual Colloquium in Relationship Marketing held in Cheltenham, United Kingdom in 2003 The impact of a;

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The Future of Relationship Marketing

The best papers from the Eleventh Annual Colloquium in Relationship Marketing held in Cheltenham, United Kingdom in 2003 The impact of a;

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Relationship Marketing in Professional Services

Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study;

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Relationship Marketing and Customer Relationship Management

. Delineating the basic principles of Relationship Marketing (RM) and Customer Relationship Management (CRM), this reference offers guidelines for;

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Relationship Marketing in the Digital Age

The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead;

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Relationship Marketing in the Digital Age

The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead;

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Customer Relationship Management

Customer Relationship Management examines the entire scope of this subject including strategy, organisation, marketing and information;

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Relationship Marketing

Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for;

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Relationship Marketing

Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for;

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Relationship Marketing

`This book, written by a group of outstanding UK researchers, pinpoints the essence and scope of relationship marketing and vividly;

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Relationship Marketing Management

Relationship Marketing is growing in popularity as a significant component of Services Marketing courses and as a subject in its own right;

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Relationship Marketing

Relationship Marketing provides a comprehensive overview of the fundamentals and important recent developments in this fast-growing field;

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Corporate Blogs and Communications in Relationship Marketing

Corporate Blogs and Communications in Relationship Marketing is een boek van Ann Katrin Deterding;

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Marketing Management

This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are;

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Relationship Marketing

The role of relationship marketing in business has become as significant as maintaining good relationships with various sections of society;

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Customer Relationship Marketing

'Put this on your bookshelf and in your classroom! This is a comprehensive guide to understanding and managing customer relationships from;

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Customer Relationship Marketing

'Put this on your bookshelf and in your classroom! This is a comprehensive guide to understanding and managing customer relationships from;

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Profit Maximization Through Customer Relationship Marketing

Discover approaches to make customer relationship marketing more effective Profit Maximization Through Customer Relationship Marketing;

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Profit Maximization Through Customer Relationship Marketing

Discover approaches to make customer relationship marketing more effective Profit Maximization Through Customer Relationship Marketing;

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Exploring Direct and Relationship Marketing

Exploring Direct & Customer Relationship Marketing, Second Edition offers an invaluable insight into the world of direct and relationship;

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