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Relationship Marketing

Relationship Marketing: Management of Customer Relationships examines current debates to develop both a theoretical and conceptual approach;

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Relationship Marketing

Relationship Marketing: Management of Customer Relationships examines current debates to develop both a theoretical and conceptual approach;

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Customer Relationship Management

Customer Relationship Management examines the entire scope of this subject including strategy, organisation, marketing and information;

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Customer Relationship Management

Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM;

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Relationship Marketing and Customer Relationship Management

. Delineating the basic principles of Relationship Marketing (RM) and Customer Relationship Management (CRM), this reference offers guidelines for;

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Transforming Relationship Marketing

techniques for successful customer relationship management.;

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Marketing Management

theory in order to gain competitive advantage. Marketing Management: A Relationship Approach is invaluable reading for undergraduates studying;

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Business Marketing Management

, relationship management, supply chain management, marketing strategy development and electronic commerce.;

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Relationship Marketing Management

. Relationship Marketing Management aims to summarize existing work on Relationship Marketing (RM) and to examine the practical application of these;

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Marketing Management, 3rd edn

Marketing Management: A Relationship Approach, Third Edition, takes the unique and innovative approach of linking relationship marketing to;

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Business Marketing Management

, relationship management, supply chain management, marketing strategy development, and electronic commerce. Presenting a managerial rather than;

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Marketing Management

/>Marketing Management: A Relationship Approach, Third Edition, takes the unique and innovative approach of linking relationship marketing to the;

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Preface to Marketing Management

This text is intended to serve as an overview/framework of critical issues of marketing management. It aims to reinforce the cross;

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Service Management And Marketing

management. The most important change in this new edition is a greater emphasis on the relationship approach to services marketing. The contents;

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Management of Cultural Products

its connection with e-relationship marketing; this examination is important in recognsing a common perspective. Management of Cultural;

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Services Marketing

of services marketing theory and management within a practical, manager orientated framework. Current issues in areas such as service quality;

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Strategic Marketing Management

-marketing, branding, customer relationship management, relationship management myopia and the decline of loyalty. Retaining the key features that;

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Strategic Alliances And Marketing Partnerships

effectively and efficiently. Based on solid research and dealing with key topics such as supply chain management, marketing channels and relationship;

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Historical Research in Marketing Management

management context. Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history;

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Historical Research in Marketing Management

management context. Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history;

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Marketing

Responsibility: A Modern Marketing Concept; Customer Relationship Management: A Key Success Factor in Services Marketing (A Case Study of Tourism (Hotel;

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Strategic Marketing Management

changing role of marketing Approaches to analysing marketing capability E-marketing Branding Customer relationship management Relationship;

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Marketing Management

Marketing Management: A Relationship Approach takes the unique approach of linking relationship marketing to the traditional market;

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Internal Relationship Management

Use these techniques to improve staff performance! Internal Relationship Management: Linking Human Resources to Marketing Performance;

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Internal Relationship Management

Use these techniques to improve staff performance! Internal Relationship Management: Linking Human Resources to Marketing Performance;

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Essentials of Marketing Management

real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship;

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Why participation works

areas: human resource management/change management (HRM/Change) and marketing/customer relationship management (Marketing/CRM). This book proves;

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