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Entertainment Marketing and Communication

For undergraduate and graduate level Marketing and Communication courses or practitioners in the entertainment industry. Entertainment;

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Integrated Marketing Communication

Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event;

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Integrated Marketing Communication

Integrated Marketing Communication introduces students to the principles and practice of integrated marketing communication (IMC). Written;

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Marketing Communication

Providing a fresh and innovative framework for the management of marketing communication processes, this textbook uses references to;

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Marketing Communication

Providing a fresh and innovative framework for the management of marketing communication processes, this textbook uses references to;

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Integrated Marketing Communication

Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event;

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Marketing Communication

Marketing Communication: New Approaches, Technologies, and Styles brings together leading authorities from both academia and the marketing;

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Marketing Scheme on Peer-to-Peer (P2P) Communication Software Anticipating 4G

Marketing Scheme on Peer-To-Peer (P2P) Communication Software Anticipating 4g is een boek van Steffen Dubiel;

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Interactive Marketing

This book critically examines the rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication;

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Interactive Marketing

This book critically examines the rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication;

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The Bare Bones Introduction to Integrated Marketing Communication

Integrated marketing communication (IMC) focuses on communicators employing the correct message, being able to place it in the most;

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The Bare Bones Introduction to Integrated Marketing Communication

Integrated marketing communication (IMC) focuses on communicators employing the correct message, being able to place it in the most;

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Changing Trends in Marketing Communications

Marketing communication technologies are getting smarter and reach us in different ways we have never expected to be reached. In a world;

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Strategic corporate communication a select. of art. of bel. & dutch

Strategic Business Communication is an umbrella term that is used in this book to describe the application of communication as a management;

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Sports Marketing and the Psychology of Marketing Communication

Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area;

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Sports Marketing and the Psychology of Marketing Communication

Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area;

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Developing a Creative and Innovative Integrated Marketing Communication Plan

supplement to current advertising books, this how to book focuses on the creation of an Integrated Marketing Communication (IMC) Plan .;

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Granny moves into a community flat

What is the contribution of PR in the overall integrated communication strategy outcome? Is the Model of Integrated Communication a useful;

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Marketing Communication Management

Ideal as a textbook for students of marketing at university level (business schools and MBA-programs;...

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Marketing Client Communication

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Marketing Communication Strategy

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Marketing Management and Communications in the Public Sector

The fields of marketing and communication have become increasingly important for modern public administrations in recent years but the;

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Maximize Your School Marketing

facilitate implementation of marketing, public relations, and communication strategies. The author relied heavily on personal marketing;

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Maximize Your School Marketing

facilitate implementation of marketing, public relations, and communication strategies. The author relied heavily on personal marketing;

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Principles and Practice of Marketing

Covering topics such as direct marketing, interactive communication, database management and management of a direct marketing campaign;

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Integrated Communication

of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.;

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Developpement d'une communication marketing integree ATP

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