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Marketing Communication

Providing a fresh and innovative framework for the management of marketing communication processes, this textbook uses references to;

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Marketing Communication

Providing a fresh and innovative framework for the management of marketing communication processes, this textbook uses references to;

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Strategic corporate communication a select. of art. of bel. & dutch

Strategic Business Communication is an umbrella term that is used in this book to describe the application of communication as a management;

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Principles and Practice of Marketing

Covering topics such as direct marketing, interactive communication, database management and management of a direct marketing campaign;

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Marketing Communication Management

Ideal as a textbook for students of marketing at university level (business schools and MBA-programs;...

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Strategic Innovative Marketing and Tourism

covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication;

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Internal Marketing

Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed;

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Marketing Management & Strategy

Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The;

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A Framework for Marketing Management

, market segmentation, brand loyalty, the Product Life Cycle, managing mass communication, and marketing management in the global economy.

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Framework For Marketing Management

, market segmentation, brand loyalty, the Product Life Cycle, managing mass communication, and marketing management in the global economy.

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Interactive Marketing

This book critically examines the rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication;

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Interactive Marketing

This book critically examines the rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication;

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Internal Marketing

Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed;

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Marketing Management and Strategy

, distribution, communication and services. This is a core text for MBA Marketing Management course and for university short courses for;

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Handbook Of Communication And Corporate Social Responsibilit

of effective CSR communication for the management of organizations * The 28 contributions come from top scholars in public relations, organizational;

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Innovative Marketing Communications

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic;

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Innovative Marketing Communications

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic;

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Marketing Management and Communications in the Public Sector

only possible ground to do this in. Aided by a multitude of pedagogical features, Marketing Management and Communications in the Public Sector;

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Hndbk Of Comunicati & Corporate Social

of effective CSR communication for the management of organizations * The 28 contributions come from top scholars in public relations, organizational;

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Ongoing Crisis Communication

recent work from management, public relations, organizational psychology, marketing, organizational communication, and computer-mediated;

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Creativity and Marketing

, creativity in management and communication as well as creativity in new product development, Creativity and Marketing examines a wide range;

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Integrated Retail Marketing Communication

the postgraduate students of management. Besides, it will also be useful to the students pursuing PG Diploma in Retail Communications;

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Corporate Communication

Provides an international and management perspective on the field of corporate communication Corporate communication plays an important;

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Machiavelli, Marketing and Management

today's manager of his works for management, marketing and political thought. It addresses a number of common themes relating to his influences;

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IABC Handbk Organizational Communication

current realities like VT shootings and new technologies that affect crisis management; internal communication/employee communication issues;

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Contemporary Sport Management

, marketing, communication, facility management, and intercollegiate and;

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Contemporary Sport Management

, marketing, communication, facility management, and intercollegiate and;

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